Comments on: Yellow Pages as a Niche Social Network Aggregator

By: Tobbe

Tobbe — Tue, 03 Jun 2008 14:08:49 +0000

Michael, could you please help me with a successful YP that has leveraged user generated content to drive revenues? I belive there´s a conflict between UGC and paid inclusion? BR/Tobbe

By: Michael Taylor

Michael Taylor — Wed, 21 May 2008 13:37:21 +0000

Tobbe – Most YP publishers are making significant investments in improving their online products, particularly in the areas of consumer-generated content, natural search technology and exploring ways to tap into the social media space. While some of the recent financial results might indicate softness in print revenues, online revenues are growing in the 40 percent range essentially earning the right to demand more online technology and marketing investment.

By: Tobbe

Tobbe — Wed, 21 May 2008 11:51:13 +0000

If there are no revenues in the next quarter its unlikely that directories (YP publishers) will invest sufficient resources in this emerging sector.

By: Chris Travers

Chris Travers — Thu, 15 May 2008 17:48:59 +0000

Ironically, businesses have more of a need than individuals to promote their identity and have it accurate across internet listing sites, yet social networks seem to be way ahead of this effort versus Online Yellow Pages or Local Search sites which are still in an identity bubble. The efforts like Open Social are a good model to follow. At UniversalBusinessListing.org, we allow businesses to list their social network sites and video links, AND we are formatting all the data with hCard tags which is an attempt at unifying the way companies present themselves. There remains a long way to go and we would support any initiative to improve the situation. Wrong listings, missing listings and duplicate listings are everywhere.