Truvo Goes Mobile in Belgium
European Directory Publisher Truvo (formerly World Directories) has extended its mobile search product to the Belgian market. The product utilizes mobilePeople’s Java-based Liquid Maps platform, which powers several mobile search platforms being rolled out by directory publishers in Europe.
The downloadable search app will pull listings from Yellow Pages (Pages d’Or) and White Pages (Pages Blanches), news from hln.be, weather from Meteo, Web search, and of course ringtones and wallpapers. It will also come with save and share functionality as well as other calls to action like click to call or e-mail. It will be available in French and Dutch.
MobilePeople was just acquired by local search platform provider LocalMatters. The two should be a powerful combination, given LocalMatter’s installed base and the growing hunger among European directory publishers to launch or improve mobile search apps.
For Truvo it’s a continuation of its mobile product growth, and in line with its stated intentions to develop non-print sources of ad revenues in earnest. Among directory publishers worldwide, it has been a leader in that sense.
