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	<title>Comments on: Out-of-Home the Next Frontier in Local?: A Conversation With Ripple</title>
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	<link>http://staging.blog.biakelsey.com/index.php/2008/04/16/out-of-home-the-next-frontier-in-local-a-conversation-with-ripple/</link>
	<description>LOCAL MEDIA WATCH. The Nexus of All Things Local</description>
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		<title>By: Out of Home Advertising</title>
		<link>http://staging.blog.biakelsey.com/index.php/2008/04/16/out-of-home-the-next-frontier-in-local-a-conversation-with-ripple/comment-page-1/#comment-449694</link>
		<dc:creator><![CDATA[Out of Home Advertising]]></dc:creator>
		<pubDate>Tue, 12 Oct 2010 19:37:12 +0000</pubDate>
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		<description><![CDATA[Out of home has enormous potential, there&#039;s no denying it!]]></description>
		<content:encoded><![CDATA[<p>Out of home has enormous potential, there&#8217;s no denying it!</p>
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		<title>By: Mike</title>
		<link>http://staging.blog.biakelsey.com/index.php/2008/04/16/out-of-home-the-next-frontier-in-local-a-conversation-with-ripple/comment-page-1/#comment-179235</link>
		<dc:creator><![CDATA[Mike]]></dc:creator>
		<pubDate>Wed, 16 Apr 2008 22:11:39 +0000</pubDate>
		<guid isPermaLink="false">http://blog.kelseygroup.com/index.php/2008/04/16/out-of-home-the-next-frontier-in-local-a-conversation-with-ripple/#comment-179235</guid>
		<description><![CDATA[Interesting you say that Tory. One of Diab&#039;s comments to me was that this model might not have worked 2 years ago. A few of the enabling factors now could be the increasing ability and awareness for SMBs to produce video ads, and the volumes of video now being shot. If all that and other local content can be repurposed in this outlet, it should be a boon for Ripple&#039;s chances to make it work &quot;this time around&quot; (ads being fed from SeeSaw doesn&#039;t hurt either).]]></description>
		<content:encoded><![CDATA[<p>Interesting you say that Tory. One of Diab&#8217;s comments to me was that this model might not have worked 2 years ago. A few of the enabling factors now could be the increasing ability and awareness for SMBs to produce video ads, and the volumes of video now being shot. If all that and other local content can be repurposed in this outlet, it should be a boon for Ripple&#8217;s chances to make it work &#8220;this time around&#8221; (ads being fed from SeeSaw doesn&#8217;t hurt either).</p>
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		<title>By: tory</title>
		<link>http://staging.blog.biakelsey.com/index.php/2008/04/16/out-of-home-the-next-frontier-in-local-a-conversation-with-ripple/comment-page-1/#comment-179168</link>
		<dc:creator><![CDATA[tory]]></dc:creator>
		<pubDate>Wed, 16 Apr 2008 20:00:45 +0000</pubDate>
		<guid isPermaLink="false">http://blog.kelseygroup.com/index.php/2008/04/16/out-of-home-the-next-frontier-in-local-a-conversation-with-ripple/#comment-179168</guid>
		<description><![CDATA[This reminds me of being Kiosk 2.0.  I was actually involved with the business and saw &quot;expert&#039; forecast of billions of dollars of revenue and Kiosk everywhere in the public domain.  Of course, this did not pan out.  Maybe things are different this time around.]]></description>
		<content:encoded><![CDATA[<p>This reminds me of being Kiosk 2.0.  I was actually involved with the business and saw &#8220;expert&#8217; forecast of billions of dollars of revenue and Kiosk everywhere in the public domain.  Of course, this did not pan out.  Maybe things are different this time around.</p>
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