Comments on: The Yellow Pages ‘Keyword’ Version

By: guatemala coffee

guatemala coffee — Sun, 24 Aug 2014 05:19:49 +0000

guatemala coffee

BIA/Kelsey Local Media Watch – The Nexus of All Things Local

By: Local SEO Guide

Local SEO Guide — Fri, 01 Feb 2008 16:17:50 +0000

I think what this really means is that if the IYPs are going to stay competitive which means becoming less reliant on search engine referrals for traffic they will need to become a much more compelling service for people. Category search, if not quite dead, is on its way out. Users could care less and for search engine spiders (the most important user of all) the crazy category hierarchies employed by most yellow pages sites is an impediment and just a great way to reduce the flow of PageRank or MicroHooRank to your most important pages. And now that GOOG is getting really good at showing lots of local business links when it detects a local Web search query the only place local search providers have to go is to a more granular keyword level. But even this tactic is in trouble as GOOG is already showing 10 local plumbers when you search “leaky pipe pleasanton, ca”.

So it’s time to massively improve the product and crank up the branding. Maybe one of the big YP co’s should even consider a bid for YHOO?

By: Michael Taylor

Michael Taylor — Thu, 31 Jan 2008 19:36:53 +0000

Alfred. Good points, but the concern here is if these 20 somethings are not schooled on how to use the Yellow Pages then they are less inclined to suddenly migrate over to them. While we wait for Millenials to mature they are having a different way of search ingrained into thier behaviors that the YP industry may not be able to address when the current core markets ages or disappears. The point here is that the product is still very valuable, but it needs to learn and adapt to ensure a healthy future with its up-and-coming target market.

By: Alfred

Alfred — Thu, 31 Jan 2008 17:18:31 +0000

Just another point to add to my earlier post. Besides going to Google to look up yellowpages, the previously 20 something person will still call Dad and Dad would respond by saying “did you try the yellowpages”. You mean that big book in front of my house that I use to throw away. “Oh, is that what’s use for, maybe I should keep it just in case”. Dad will say, “yes, that’s a good idea”.

By: Alfred

Alfred — Thu, 31 Jan 2008 16:49:59 +0000

Lets face it, yellowpages are not meant for the 20 year old person or Bill Gates. Think about it, most 20 year olds are either living with their parents or in an apartment. When the toilet plugs up, they either call the super with their Iphones or IM Dad to get it fixed. Bill Gates probably has 2 plumbers on staff at his mansion. The good news for our industry is that there are very Bill Gates and all 20 years olds will become 30 and 40 and 50. All the sudden, life is not about reading reviews on the latest restaurants but more mundane things like: getting rid of that family of raccoons in the attic, fixing that sink hole in the driveway, why is there 2 inches of water in my basement… The better news is that 20 year olds are great at finding out the best sources of information and telling each other about it. All the sudden, they will remember their parents mentioning something about “yellowpages” or “yellowbook” or something yellow, and they will go to Google and type in “yellowpages”. And behold, they discovered that there are actually people and companies that can fix my garage door that I accidentally backed into with my hybrid crossover.