Comments on: Universal Search Paves the Way for Local Video

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By: Sheila Clover English

Sheila Clover English — Thu, 18 Sep 2008 11:02:23 +0000

This is something we’ve been doing for a while now. We’ve even collected data and turned it into a white paper called The Residual Marketing Effect which you can find for free here-
http://www.cosproductions.com/Resources/index.php

We recently did a study where we outsources some video distribution with another company and then did our own in-house distribution of the same the video using the same tags, description, etc. Our SEO after upload hit the first page of search in Google where the other company’s work didn’t show up for pages after.

I do believe that part of that is because we link our upload sites to our site and to each other in a number of ways. We’re still studying this effect and will send out a report in 2009.

The white paper, which has been out for a few months, shows examples of video SEO pre and post uploads. But there are other residuals to online video that help SEO tied to current affairs and pop culture algorithms. It’s all very interesting!

By: Mark Alan Effinger

Mark Alan Effinger — Thu, 21 Feb 2008 22:49:11 +0000

Hi Mike,

Excellent post, and your comment re: “When Google sees that the copy and tags surrounding the video are the same as the corresponding video on YouTube, it will rank the video highly as part of its general favorability of YouTube content. Clever.” is right on target.

When we were part of PRWeb.com, we were seeing lots of “pre-Universal Search” hapening with news images, attachments and podcasts.

Now that they gate has been opened for Web Search => Universal Search, we developed an engine specifically designed to optimize Video, Images, Articles, PR, Blog Posts, Social Bookmarks, mRSS and RSS to help escalate a company’s media assets into Universal Search results.

If you’d like a test of our platform, let me know and we’ll walk you through the process.

Again, excellent post. The only thing I could add would be that when we perform a multiple-media distribution tuned to Local Search, we often see a Google Map, and up to 10 links to the immediate right of the map. This is usually top of the page (some very prestigious search real estate).

Great post, and you’re absolutely right about SMB’s: We work with many companies in the Inc 5,000 who are just now beginning to look at their web strategy.

Better late than never, right?

best,
Mark Alan Effinger
http://www.RichContent.com

By: Mike Boland

Mike Boland — Mon, 28 Jan 2008 22:12:22 +0000

Very well said Dick. I’d be very interested to hear how you’re syndicating and targeting locally.

By: Dick Larkin

Dick Larkin — Mon, 28 Jan 2008 21:10:50 +0000

Excellent thoughts and comments.

Local video is only valuable if it is seen by local customers. At Weblistic, we’ve pioneered creating video that is locally targeted. Syndication to Google, YouTube, Yahoo, MySpace and dozens of sites has been HUGELY successful in terms of exposure.

This all boils down to the goal of the campaign. If the publisher’s primary goal is control of data, they will fight syndication. If the publisher’s goal is ROI for their advertiser, they will embrace syndication.

Several of our advertisers have received tens of thousands of views of their local videos that we could never have achieved had we fought syndication.

Sometimes, you have to give away that which is good in order for it to become great.

By: SalesDrivenMarketing.com

SalesDrivenMarketing.com — Mon, 28 Jan 2008 20:08:04 +0000

Great article. Is there any substance to the rumors that once Google roled out Google Universal, their pay per click revenue per screen went down, causing them to re-think even offering Google Universal?

Thanks,

http://www.SalesDrivenMarketing.com

By: Mary Watkins

Mary Watkins — Mon, 28 Jan 2008 19:48:19 +0000

Companies looking to maximize the time and money put into video for the Web should seriously consider captioning and/or subtitling (depending on U.S. vs. worldwide target audience). Yes, the content becomes accessible to people losing their hearing, or those in offices or settings where audio isn’t an option, but it also makes the content 100% searchable. Depending on the project or project, search optimization could be even more important that the “community good” that captioning achieves.

By: Mike Boland

Mike Boland — Mon, 28 Jan 2008 17:53:35 +0000

Thanks Mark and Glenn. I agree that this is an area that will see an increasing amount of investment and attention. You both seem to be at the forefront and I’ll follow up offline to chat more.

By: Glenn Pingul

Glenn Pingul — Mon, 28 Jan 2008 16:12:28 +0000

Great post Mike. Video SEO is still very new but it’s implications for SMBs getting discovered online are tremendous. At Mixpo, we believe we are at the cutting edge of optimizing video for search. What we have found with small businesses is that they want a turnkey solution that is affordable, easy, AND, most importantly, effective at driving their online marketing efforts. It begs the question: beyond posting videos (a la Youtube) how can SMBs optimize VideoAds for action?

By: Mark Robertson

Mark Robertson — Sun, 27 Jan 2008 21:03:35 +0000

Mike, this is exactly I do at ReelSEO, namely Video SEO for universal search. I would love to discuss with you at some point as I have been following your posts and have a strong idea that I would love to discuss with you. Please let me know if you have some time. Also, I would love to share this and other posts that you do about video with my readers if interested. Hope to hear from you soon. Thanks