Comments on: Video: Yellow Pages Falling Down

By: Alex Sales

Alex Sales — Tue, 23 Sep 2008 18:46:42 +0000

I definitely agree with that one post by George. Unless more IYP’s can transition into using videos, they may have to fold to sites like Jippidy or Yelp in which videos and communities interact on some sort of level. Traditional yellowpages are somewhat bland and if they don’t provide a platform for users to interact with, they’ll go down even faster.

By: George

George — Thu, 21 Aug 2008 07:03:56 +0000

I think the future of business directories are user generated and social. I believe this will help keep the content fresh and up to date. Jippidy.com is one such user generated small business video yellow pages.

By: Sonia Carreno

Sonia Carreno — Sun, 13 Jan 2008 15:21:28 +0000

Nice video, maybe the dominoes are a metaphor for social networking? IYPs could leverage this video and promote their usage as the conscientious, green thing to do.

Oh to have been a sponsor for the front cover of that book – think of all the interactivity!

By: Mike Boland

Mike Boland — Fri, 11 Jan 2008 21:21:17 +0000

Yes. Good point. And it would seem to be a low cost event for publishers.

By: Ken Clark

Ken Clark — Fri, 11 Jan 2008 20:40:06 +0000

In one way it’s a good thing — for a generation of people that is so Internet/Nintendo/cell phone oriented, how else can you introduce them to the value of print Yellow Pages.

I still challenge folks to compare finding a business in print compared with an online search. Even with broadband access, it is usually quicker in print, given tha the results online are richer.

But my key point is that it really highlights how little this industry has done to promote itself, its products, its capabilities. If that means knocking down some phone books to get awareness, every publisher should try it. It isn’t the silliest thing that other industries have done to get some attention…