The always influential Michael Arrington at TechCrunch lists the top online products (I hesitate to use the term "Web 2.0") that he can't live without. It's interesting to skim the list and see his reasons for these picks. Though I'm…
MarketingSherpa has a case study of Jenny Craig's integration of click-to-call. Like many local service oriented businesses, the nationally oriented diet product powerhouse relies on phone calls to drive sales. This need applies differently in different categories, but many local…
A few interesting developments have come out of the newspaper world over the past few weeks. As we reported last week, The Wall Street Journal offered the print paper and online access for free all day yesterday. The paper has…
Search Engine Guide editor Jennifer Laycock writes about how small businesses fit into the online advertising ecosystem. A prescriptive look at online ad buying strategies for SMEs (in going up against the big guys), it dives into lots of the…
Election advertising has been a key revenue driver for TV and radio stations, and newspapers, but hasn't really moved over to the Web. Mostly, the Web is used by campaigns for organizing and fund-raising. But OhioElects, a site launched by…
Year-end reviews are always kind of arbitrary. For sure, a lot of overlap occurs from year to year. So much of what we consider "the '60s," for instance, really happened in the early '70s. But clearly, r/evolution is happening in…
ClickZ has an interesting article on the practice of advertising on Craigslist. Essentially this entails small businesses advertising products or services in the form of a Craigslist posting. I wrote about this for Search Engine Watch a few weeks ago.…
