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Yearly Archives: 2007

Home 2007

TKG Data and Analysis: Weekly Recap

  • June 4, 2007
  • Mike Boland
  • Online/Interactive

In case you missed it, here is a compilation of blog posts from last week from TKG's Interactive Local Media program. Click below to read each post in full. The Kelsey Take: Newspapers by the Numbers Earlier this week, the…

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It’s Official: Google Buys FeedBurner

  • June 1, 2007
  • Mike Boland
  • Google, Mergers & Acquisitions, Online/Interactive

As expected, Google today announced the acquisition of hot (no pun intended) RSS feed management company FeedBurner. See last week's post for the drivers and implications of this deal.

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Yellow Pages Enjoys an Optimistic Wind Blowing From Europe

  • June 1, 2007
  • John Kelsey
  • Conferences, International Markets, Yellow Pages, Yellow Pages, European

Directories 2.0 was the subject of this year’s annual European Association of Directory Publishers conference on Managing Directories. In 1996, EADP was the first directory trade association to recognize the importance of electronic directories and hold a conference focused specifically…

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The Kelsey Take: Newspapers by the Numbers

  • June 1, 2007
  • Mike Boland
  • Classifieds, Newspapers, Online/Interactive, Traditional Media

Summary Earlier this week, the NAA released its Q1 figures for the financial performance of the newspaper industry. The numbers tell the same old story: Print ad revenues are down, while online revenues saw double-digit percentage growth (although still a…

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Eniro Kraks Into Denmark’s Top Online Directory Position

  • June 1, 2007
  • Michael Taylor
  • International Markets, Mergers & Acquisitions, News, online, Online/Interactive, Yellow Pages, Yellow Pages, Internet

Eniro AB announced it had acquired 100 percent of the Danish directory company Krak from the Krak Foundation. This deal ends months of speculation as to who would purchase Krak after its announcement last summer that it was open to offers.…

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Yellowpages.com Upping the Sales Ante in Local Search

  • June 1, 2007
  • Michael Taylor
  • Ad Sales, AT&T, Online/Interactive, Yellow Pages, Yellow Pages, Internet

Yellowpages.com recently announced it would increase the number of its sales offices from two to 16, staffing each office with both field and telesales reps. While the move is a statement to the industry that Yellowpages.com plans to dominate local…

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Live Operators: Soon to Be a Memory?

  • June 1, 2007
  • Mike Boland
  • Directory Assistance, Google, Online/Interactive

Summary Jingle Networks' free DA service 1-800-FREE411 has discontinued live operators in some locations. Operator expenses in these markets have significantly cut into margins as the overall cost of providing these calls isn't being offset by the advertising volumes. Free…

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10 Takeaways on Mapping from Where 2.0

  • May 31, 2007
  • Peter Krasilovsky
  • Online/Interactive

1. Maps are the height of the data pyramid. Once they’re populated, everything else (i.e. local search) gets easier. 2. 3D CityScapes are a big part of the future, and will drive new types of ecommerce. This is the expensive…

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NearbyNow: TXT Promoter Eyes 110 Malls

  • May 31, 2007
  • Peter Krasilovsky
  • Conferences, Coupons/Deals, Mobile, Online/Interactive

The success of American Idol’s TXT messaging voting has gotten women shoppers thinking of it as a major media guide, or so claims NearByNow Founder Scott Dunlap, who is pushing hard to provide TXT promotions to malls around the U.S.…

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Google Pushes Mobile Maps Through Free DA

  • May 31, 2007
  • Mike Boland
  • Directory Assistance, Google, Mapping, Microsoft, Mobile, Online/Interactive

Summary After completing a free DA call this week using Google's newly launched 800-GOOG411, we were asked if a text message was desired in addition to the free voice and "connect me" features (the multimodal functionality that is standard in…

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CBS Joins the Social Networking Scene

  • May 30, 2007
  • Mike Boland
  • Online/Interactive, Radio, Television, Local, Traditional Media

Summary CBS announced today that it has acquired London-based social networking site Last.fm for $280 million. The site claims about 15 million monthly users (4 million in the U.S.) and hangs its hat on music video distribution – thought to…

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Spot Runner Breaks Ground on a New Vertical

  • May 30, 2007
  • Mike Boland
  • Online/Interactive, Verticals, Video, online

Spot Runner announced a deal today with LexisNexis Martindale-Hubbell to distribute spot cable ad creation and buying capability to affiliated law firms. This can be compared to Spot Runner's deal with Coldwell Banker in the real estate vertical that gives…

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Where 2.0: The ‘3D Data Arms Race’

  • May 30, 2007
  • Peter Krasilovsky
  • Ad Sales, Blogging, Conferences, Google, Hyper-Local, Mapping, Microsoft, Mobile, Online/Interactive, Social, User-Generated Content, Web 2.0

Here at O’Reilly’s Where 2.0 conference in San Jose, an annual event for 800+ mashup developers, there’s no perspective yet on the importance of maps to the local ecosphere. But a picture is developing of a “3D Data arms race,”…

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The MapQuest Survey of Online Mapping Demand

  • May 30, 2007
  • Peter Krasilovsky
  • Mapping, Online/Interactive

Amidst all the whiz bang mapping apps showed off at Where 2.0, MapQuest Gm James Greiner brought everything back to Earth with a survey showing that just 42 percent of Internet users use mapping sites, and relatively light penetration of…

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Google to Bring the Carrot and the Stick to AdSense Partners

  • May 29, 2007
  • Mike Boland
  • Contextual Advertising, Google, Online/Interactive, SMBs

Summary              BizReport.com reports that Google will begin to axe websites from its AdSense publisher network that have an unfavorable "ad/edit" ratio (to use a magazine term). Though this seems detrimental to Google's strategy to extend its reach for brokering ads…

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MSFT Makes The Big Apple Searchable in 3-D

  • May 29, 2007
  • Mike Boland
  • Mapping, Microsoft, Online/Interactive, User-Generated Content

Microsoft announced this morning from the Where 2.0 conference that it will add New York City to the list of cities available in 3-D in Live Local Maps. We wrote about 3-D mapping and its possibilities for Local in a…

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Rumor Mill: Google to Buy Feedburner

  • May 25, 2007
  • Mike Boland
  • Google, Online/Interactive

The Vecosys blog is reporting the rumor (take it only as that) that Google has its crosshairs set on Feedburner for its next acquisition. This would make sense for Google, given its ongoing expansion of venues in which to broker…

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Google Patent Watching: Signs Of MoLo Development

  • May 25, 2007
  • Mike Boland
  • Google, Microsoft, Mobile, Online/Interactive

Summary Examining patent filings has become something of a beat, in the blogospheric reporting of online media. ZDNet's Russel Shaw takes a look at a fresh Google patent application for a new mobile local search app. The long term potential…

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Palore: ‘Forget Listings, I Want Just One Thing’

  • May 24, 2007
  • Peter Krasilovsky
  • Ad Sales, Contextual Advertising, Google, Hyper-Local, Online/Interactive, Social, User-Generated Content, Yellow Pages, Internet

We’re all guilty of feature creep. A lot of the stuff isn’t especially useful. Now comes Palore. When it comes to directory listings, Palore believes hardly any of the info is useful. In fact, consumers want to know just one…

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IAB Releases 2006 Ad Revenue Report

  • May 24, 2007
  • Mike Boland
  • Display Advertising, Online/Interactive, Paid Search, Video, online

Summary The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) released their annual Ad Revenue Report yesterday. Though there were increases in many online ad categories compared with 2005, it's interesting to note that nearly every one declined in percentage of…

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