The Kelsey Group and AMR International joined forces to hold a summit in London on the Future of Local Search in Europe. It was an invitation-only affair, which is why you probably didn’t hear about it. Not surprisingly, most of…
They're cool, but unless you want to torture yourself, you’ll probably want to use a 3D Virtual Cityscape for less than 15 percent of your local lookups. Watching the innovation in the space, however, is thrilling. The applications are already…
In case you missed any posts last week, here is the TKG blog highlight reel. Click below to read each post in full. On the Road, Talking 'Local Local' and 'National Local' You learn a lot from talking to local…
Following in the footsteps of Jingle Nets’ 1-800-Free411 (and failed services, like inFreeDA), Verizon LiveSource has launched a trial of a free DA service in Boston and Denver. The ad-supported service boasts the catchy number: 800-THE-INFO. It uses Call Genie's…
You learn a lot from talking to local advertisers. Occasionally, I get to leave my ivory tower and give a speech or appear on a panel in front of local advertisers. Generally, I'm talking “Local Local.” A couple of weeks…
Summary Video search engine Blinkx has taken a considerable step toward monetization by developing an ad serving technology that contextually matches advertising with video clips. Known as Blinkx AdHoc, this will offer a few different ad formats including insertion of…
Sprint has formed a “4 G Local Content Group” that will handle "local news, weather, sports, traffic, directories, user reviews and other User Generated Content.” All this from a recruitment ad it placed for “an innovative and creative Product Manager…
Answering the question posed yesterday ("Where do we go from here?"), Yahoo's first move out of the gate in the post Terry Semel era was to acquire high school and collegiate sporting site Rivals.com for a rumored $100 million. This…
R.H. Donnelley's DexOnline got a face-lift, rebranding and a few functional enhancements yesterday. The new site, known as DexKnows.com was launched throughout Dex's 14-state region and includes new personalization features (MyDex) and enhanced maps. These provide a noticeably improved site…
I love to see examples of grassroots innovation in local online marketing. One of my favorites is an e-newsletter from Sprocket Entertainment, the producers of a local comedy night in my hometown of Carlsbad, CA. Sprocket is a start-up by…
The New York Times reports today on the many directions possible for Yahoo! in the wake of Terry Semel's resignation as chief executive. Among this range of options is everything from giving up on paid search (outsourcing Google to place…
Summary Google has shown a clear interest in beefing up the content that is available to users in Google Local and Google Maps. A few months ago, it announced new features to its Local Business Center to allow businesses to…
Local.com is in a different “local” category. It aggregates a ton of local content and features, but it doesn’t necessarily vie with local Yellow Pages or search sites for everyday local traffic. Maybe it would if it could. It has…
Today’s news is that Yahoo! CEO Terry Semel is stepping down from his position, which will be filled by founder Jerry Yang. Meanwhile, CFO Sue Decker will become president. It should be anticipated that Yahoo!'s executive change, which isn’t particularly…
In the San Diego edition of AT&T’s White Pages, a minor alphabetical error has some business owners seeing red. According to SignOnSanDiego.com, the latest edition of the San Diego business White Pages ran into trouble with listings beginning with the…
In case you missed any posts last week, here is the TKG blog highlight reel. Click below to read each post in full. Yellow Pages Is a Growth Industry A challenge that every marketing person faces is to determine the…
After being one of the first directory companies to enter the classified market, Telstra’s Sensis has put its Trading Post property up for sale. According to a report in The Age, “Sensis paid $636 million for the fading publication three years…
A challenge that every marketing person faces is to determine the unique selling proposition (USP) for a product or service and then convey it in an interesting manner that will encourage the target market to buy. Today, after six months…
ComScore recently released its March Video Metrix rankings showing the phenomenal growth and acceptance of video content on the Web. According to the release: Five out of every seven U.S. Internet users (71.4 percent) streamed video online. Three out of…
Comcast this week announced that it will open up its own island within the virtual world of Second Life. Second Life is increasingly becoming a marketing venue for companies that wish to reach the young and tech-savvy set that play…
