Earlier this week Yellowpages.com officially launched a new and improved site (which had been in beta for some time), expanding further on a look launched late last year. The new version aims to enhance the overall visual appeal and, more…
A day many thought would never arrive has come. Valley Yellow Pages, led by noted online skeptic Sieg Fischer, has launched an online Yellow Pages directory, dubbed myyp.com. The company used technology vendor Information Pages to build the online directory,…
ShopLocal CMO Bob Armour spoke at TKG's Drilling Down on Local conference in March during an online video panel to present some of the interesting things the company is doing to promote itself and the products you can find locally…
Summary Ad network Specific Media focuses on premium inventory across major Web sites for national brand advertising. But it also has some interesting methods for tracking the influence of branding on search behavior and some interesting implications for local advertising.…
Pegasus News announced today that the company will be acquired by Fisher Communications. The deal will bring Pegasus' online local and hyper-local content capabilities to Fisher's communities and existing properties – consisting of 19 television and radio stations throughout the Pacific…
Yesterday, Idearc Media and Jingle Networks announced a partnership that counters AT&T's foray into the free DA business with its 1-800-YellowPages product. According to yesterday's announcement, Idearc's performance-based advertisers will receive additional exposure to buyers via Jingle's 1-800-FREE411 service. It…
White Directory Publishers was an early online innovator among U.S. independent directory publishers. In recent years the company has been relatively quiet on the digital front as it focused more on expanding its print footprint. Given the progression in the…
Jitter Fingers, a social network for teen and “tween” girls looking for a secure and focused environment (i.e., away from the predators who lurk in MySpace), has launched a local beta version in Los Angeles. It expects to eventually launch…
Backfence cofounder Mark Potts has done a “final word” on Backfence. The post is a good catch-all, but contains no revelations. Don’t look for much second-guessing of the company’s strategy, either – although he clearly wishes he could have ridden…
In case you missed any posts last week, here is the TKG blog highlight reel. Click below to read each post in full. Summer Bookshelf: 'The Ghost Map' If you are looking for a great read, pick up “The Ghost…
If you are looking for a great read, pick up “The Ghost Map" from Outside.in cofounder Steven Johnson. The book, published in November, poignantly tells the story of how an amateur scientist and a clergyman use their knowledge of a local…
Krillion, the retail search engine optimizer whose motto is “find national brands, locally,” is now getting 65,000 unique visitors per month and more than 200,000 page views to its appliances, the first of many planned verticals. A second vertical, still…
Video ad insertion technology provider Adap.tv today received $10 million in series A funding from Redpoint Ventures and others. We've written about the company a few times in the past and are bullish on its dynamically placed inline video ads…
Tribune Interactive has added Los Angeles to its list of Metromix city guides, which also include Chicago, Orlando and Baltimore. Next week, it will add New York City as well. Eventually, Tribune aims to have the Metromix brand in all…
Vehix.com CEO Derek Mattsson announced at the company's annual summit that, starting today, it will officially be known as just Vehix. This is meant to signify its directions into many delivery mechanisms in addition to online. This includes mobile and…
Constant Contact, the leader among e-mail marketing services for small businesses with 120,000 customers mailing out 500 million e-mails a year, has filed for an IPO. In the S1, the company says it is looking to expand its services beyond…
Starting this fall, Idearc Media’s Superpages may be accessed via instant messaging as a result of a new relationship with Multiplied Media, the Calgary-based provider of Poynt, a local search service that operates over IM. Multiplied Media was formerly known…
In case you missed any posts last week, here is the TKG blog highlight reel. Click below to read each post in full. Interactive Newspapers? it doesn't take a journalism degree to note that 12 consecutive quarters of double-digit growth…
A strategy professor I had in graduate business school gave us some advice that I haven't forgotten. You should work for companies that specialize in your area of expertise; otherwise, you will be in a staff job and not have…
Backfence announced June 29 that it is shuttering its 13 community sites, which were in the D.C. area, Illinois and Northern California. The ambitious site raised an initial round of $3 million but never had high penetration in its communities…
