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Yearly Archives: 2007

Home 2007

Google Builds a Local ‘Sales Force’

  • August 7, 2007
  • Michael Taylor
  • Ad Sales, Brand Marketing, Google, Hyper-Local, Listings Providers, Local, Online/Interactive, Yellow Pages

The Utility Belt blog reported that Google recently announced a plan to pay a commission to people who are willing to photograph local businesses and gather information about the company to post on Google Maps. The idea is that self-appointed…

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YP.com Follows Move Away From Yellow Pages Name

  • August 7, 2007
  • Michael Taylor
  • Brand Marketing, City Guides, General Marketing, Hyper-Local, Online/Interactive, Yellow Pages

YP.com’s shareholders overwhelmingly approved the decision to adopt the LiveDeal name. According to the recent press release, “YP Corp.'s interest in a name change is a reflection of the company's continuing commitment to building a first-of-its-kind hyper-local, Web 2.0 marketing…

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Real Estate Connect: Yahoo!’s Michael Yang Explains Realogy Deal

  • August 6, 2007
  • Peter Krasilovsky
  • Classifieds, Online/Interactive, Verticals, Yahoo!

Yahoo! last week said it is adding 700,000 listings to its real estate classifieds from Realogy, the real estate industry’s largest franchisor with brands such Century 21 (my wife's brokerage), Coldwell Banker, ERA and Sotheby’s International Realty. Realogy adds Yahoo!…

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Real Estate Connect: IAC Sees Vertical Integration

  • August 6, 2007
  • Peter Krasilovsky
  • Classifieds, Mobile, Online/Interactive, Verticals

IAC is pushing extremely hard on real estate, where it sees synergistic developments from owning LendingTree (mortgage referrals), The Home Loan Center and RealEstate.com (Web lead generated brokerage services). Speaking at Inman’s Real Estate Connect conference last week in San…

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Real Estate Connect: Broker John L. Scott Goes High Tech

  • August 5, 2007
  • Peter Krasilovsky
  • Classifieds, Conferences, Hyper-Local, Listings Providers, Local, Mapping, Microsoft, Online/Interactive, Social, User-Generated Content

John L. Scott, a leading broker in the Pacific Northwest, has carved out a niche for itself as a major implementator of technology, even as it sticks to a full-service model. Speaking at Inman’s Real Estate Connect last week, Chairman…

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Real Estate Connect: Update From Craig (of Craigslist)

  • August 5, 2007
  • Peter Krasilovsky
  • Ad Sales, Classifieds, Online/Interactive, Social, User-Generated Content

Speaking at Inman’s Real Estate Connect last week in San Francisco, Craigslist namesake Craig Newmark says the service is now getting 8 billion page views a month from 450 cities in 50 countries. He also noted that the service is up…

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TKG Data and Analysis: A Weekly Recap

  • August 3, 2007
  • Mike Boland
  • Online/Interactive

Here is a sampling of posts from the TKG blog this week, in case you missed them: VFlyer Taps Into Online Real Estate Classified widget provider vFlyer has launched a low-cost Web site development and hosting product for real estate…

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VFlyer Taps Into Online Real Estate

  • August 3, 2007
  • Mike Boland
  • Classifieds, Online/Interactive, Verticals

Classified widget provider vFlyer has launched a low-cost Web site development and hosting product for real estate agents to post individual listings online. Like the rest of vFlyer's product line (explored here), this is a seller-centric tool that aims to…

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Real Estate Connect: Zillow’s Rich Barton Cozies up to Realtors

  • August 2, 2007
  • Peter Krasilovsky
  • Ad Sales, Classifieds, Conferences, Hyper-Local, Mobile, Online/Interactive, User-Generated Content, Verticals

When Zillow originally launched, it was seen in some circles as a liberator for consumers who had relied on the judgment of Realtors for too long. But CEO Rich Barton, speaking at Inman’s Real Estate Connect conference, said its mission…

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Here Comes the GPhone

  • August 2, 2007
  • Mike Boland
  • Mobile, Online/Interactive

The Wall Street Journal (sub. req.) reports on the possibility of the long rumored Google phone. Google has a few different avenues, The Journal reports: partner or build. Partnering would require the perennial challenge of working with carriers that now…

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Google Takes Bigger Step Toward Video

  • August 2, 2007
  • Mike Boland
  • Online/Interactive, Video, online

The NewTeeVee blog reports on comments made by Susan Wojcicki, Google VP of product management, that the company is testing different forms of video advertising. As we have reported in the past, YouTube has already begun to experiment with the…

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The New Power of Social Networking II

  • August 2, 2007
  • Mike Boland
  • Online/Interactive, Social, Traditional Media

If you haven't heard, Business 2.0, one of the last remaining "new economy" magazines of the bubble era (and a magazine I've written for), is likely to close its doors, and its owner, Time inc., is currently shopping for buyers.…

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Australian PE Firm Buys Israel’s Golden Pages

  • August 1, 2007
  • Charles Laughlin
  • International Markets, Online/Interactive, Yellow Pages, Yellow Pages, Internet, Yellow Pages, Print

Another directory publishing asset has changed hands, with one investor cashing out handsomely and another coming in hoping to make a killing. This time the buyer is Babcock & Brown, an Australian private equity firm that is focused on media…

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EStara Integrates Lead Gen; Auto Dealers Sound Off

  • August 1, 2007
  • Mike Boland
  • Online/Interactive, Verticals

Click-to-call technology provider eStara announced today that it will integrate a lead generation feature to its Click Suite for Local Search Platform, known as Form to Phone. This will be primarily geared toward auto dealers and third-party auto Web sites…

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Florida Times-Union Launches Free DA

  • July 31, 2007
  • Peter Krasilovsky
  • Ad Sales, Advertising Networks, Classifieds, Coupons/Deals, Directory Assistance, Mobile, Newspapers, Online/Interactive

Free directory assistance services, funded by pay-per-call ads, have been rolled out by a number of entrepreneurial companies, telcos and Yellow Pages publishers. But now comes The Florida Times-Union, which quietly rolled out a local version of Say Hello Inc.…

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StreetAdvisor: Hyper-Local, Social Search, Maybe Even a Little Real Estate

  • July 31, 2007
  • Mike Boland
  • Hyper-Local, Online/Interactive, Verticals

Hyper-local neighborhood search site StreetAdvisor launched a series of features today that aim to make it more social. The Australian start-up launched in March as a place to share and comment on all things to do with your neighborhood. Today's…

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Searching for Enhanced Local Search Conferences

  • July 31, 2007
  • John Kelsey
  • Online/Interactive, Yellow Pages

Yesterday, The Kelsey Group announced a partnership with conference series host Search Engine Strategies (SES). The two companies will work together to program upcoming conferences, the first being November’s Interactive Local Media Conference. SES is part of the marketing division…

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CityVoter Bets on TV Partners for Review Site

  • July 30, 2007
  • Peter Krasilovsky
  • Ad Sales, City Guides, Coupons/Deals, Online/Interactive, Social, Television, Local, User-Generated Content, Video, online

With the probable exception of Yelp, standalone review sites haven’t figured out a way to make money. In the past year, Insider Pages was sold off to Citysearch, and Judy’s Book, famously, changed its model to coupons. So why would…

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InfoSpace Launches FindIt! on iPhone

  • July 30, 2007
  • Mike Boland
  • Devices, Mobile, Online/Interactive

InfoSpace's flagship mobile local search product, FindIt, is now available on the iPhone. I knew this would be coming soon, and it is a natural fit for the ease of use of the new device and its mobile local search…

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TKG Data and Analysis: A Weekly Recap

  • July 30, 2007
  • Mike Boland
  • Online/Interactive, Yellow Pages

In case you missed any posts last week, here are a few highlights. It's About the Money, Remember Last week, Local.com announced that it will acquire PremierGuide, a white-label local search solution, for US$2 million. I’ve read a handful of…

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