Friday Yellow Pages News and Views
I've come across a few items this past week worth noting. Will give a quick take on each here. An article in the Dayton Daily News reports that The Berry Network, the CMR wing of The Berry Co., has landed…
Of Yellow Pages, Classifieds and Beer Pong
I'm a day late to this because of the natural tendency to get caught up in SES, but LiveDeal announced that it will integrate community discussion boards into its classified engine. This is a good integration for LiveDeal that will…
Jingle Expands Free DA Deal With Nuance
Jingle Networks, the provider of 1-800-FREE411, has expanded its relationship with Nuance for speech recognition technology. Under terms of the deal, Nuance will also be referring its voice-enabled customers to the Jingle ad platform. Presumably, if Nuance does audio work…
AdMission Seeks Middle Ground Between Search and Display
The big picture we’ve all been looking at is that online ad spending for search and lead generation is beginning to plateau. ComScore pegs search's share at around 40 percent. Google certainly sees it, hence its recent effort to entrench…
Multitasking @ SES: Cutting Through the Clutter of Mobile Search
I'm at SES San Jose today and tomorrow, where there are some interesting local, mobile, social and shopping search sessions going on. I'm in a mobile session now while blogging, responding to e-mail and juggling the bouncy balls they are…
Gannett Says ‘No’ to Planet Discover’s Outside Work
Planet Discover, the pioneering local search and Internet Yellow Pages vendor, won’t sign new contracts with local media outlets that compete with Gannett newspaper and TV properties, according to sources. Gannett purchased Planet Discover in May 2006, but up to…
YouTube Debuts Inline Video Ads; World Listens
YouTube has launched a new video ad format it has been testing for months (see past post). These ad units, known as inline ads, involve translucent windows that are overlaid on video content for about 10 seconds near the beginning…
White Directory Rings Up Jingle for Free DA
White Directory Publishers, a division of Hearst Holdings, announced a marketing partnership with Jingle’s 1-800-FREE411 making it the first independent publisher to resell sponsorship products on the 1-800-FREE411 media channel. The deal with White Directory comes on the heels of…
Peter Horan's Grand Canyon of Local
We have been discussing the issue of the potential for Internet Yellow Pages offered by print publishers. The question is whether IYPs can be sufficiently significant to merit the necessary investment. At our recent Drilling Down on Local conference, one of…
Peter Horan’s Grand Canyon of Local
We have been discussing the issue of the potential for Internet Yellow Pages offered by print publishers. The question is whether IYPs can be sufficiently significant to merit the necessary investment. At our recent Drilling Down on Local conference, one of…
A Step Closer to Interactive Product Placement
There is no doubt that online video is blowing up. With increased online use and investment levels on the supply side, have come innovation and experimentation with respect to monetization opportunities, such as dynamically placed inline ads being developed by…
Online and Offline Come Full Circle
We know well that online search has considerable effect on local offline purchasing behavior. Likewise, it's clear that the majority of retail purchases happen offline, while a growing percentage of research is occuring online. Now, iProspect has released interesting figures…
Dentist Survey Reflects Big Market/Small Market Divide
I am in the middle of researching an Advisory on major metro markets, why they are such a challenge for Yellow Pages publishers and what, if anything, they can do to reverse the slide. In the course of doing research…
TKG Data and Analysis: A Weekly Recap
Here is a roundup of items from the past week, in case you missed any. Click below to read each post in full. Grayboxx: A Sneak Peek User ratings and reviews are among the hottest areas of local search (video…
Grayboxx: A Sneak Peek
User ratings and reviews are among the hottest areas of local search (video and mobile being the others) in terms of media attention and funding. But there are still significant barriers to cross and challenges inherent in corralling a user…
GetVendors.com Takes On ServiceMagic, Etc.
Service referral sites like ServiceMagic and Angie’s List have gotten some traction. But by no means are they dominating the business. What will it take? Ashish Mohole, cofounder of start-up GetVendors.com, thinks the key is to guarantee that users get…
Citysearch Expands Menu of Features
Citysearch earlier this week announced it will partner with MenuPages to integrate its menu content into local restaurant listings. I finally got the chance to catch up with Rob Angel, Citysearch VP of merchant products, yesterday to ask what this…
Stuart McKelvey on TMP Research Data
I spent some time on the phone this afternoon with Stuart McKelvey, CEO of TMP Directional Marketing, to ask for his key takeaways from TMP's recent local shopping research conducted via comScore's online panel of 3,000 consumers. The finding that…
Why Internet Yellow Pages Can Compete for Local Search
Last week, we raised the issue of the potential for Internet Yellow Pages offered by print publishers. In a world where people seem to be routinely going to Google, Yahoo! and a few other sites for all their information needs,…
Yahoo! Local: Now With More UGC
Amid the many redesigns we're seeing in local online media, Yahoo! Local today announced a series of functional and aesthetic enhancements. They are mostly meant to accentuate and motivate more user-generated content and social search tools but also include a…