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	<title>Comments on: Piper Jaffray Global Internet Summit</title>
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	<description>LOCAL MEDIA WATCH. The Nexus of All Things Local</description>
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		<title>By: Kevin Heisler</title>
		<link>http://staging.blog.biakelsey.com/index.php/2007/11/16/piper-jaffray-global-internet-summit/comment-page-1/#comment-84064</link>
		<dc:creator><![CDATA[Kevin Heisler]]></dc:creator>
		<pubDate>Tue, 27 Nov 2007 03:25:40 +0000</pubDate>
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		<description><![CDATA[Terrific post, Matt. Thanks for providing readers with insights from a leading ibank conference. The candor of participants appeared to be exceptional: Peter Horan characterizing his IAC brands as &quot;Premier 1.0&quot; Web sites is bracingly honest. 

For the panelists, it would be fascinating to learn what the churn rates are -- and whether Google&#039;s Quikbooks alliance may be posing a bigger threat than ReachLocal lets on.

Intuit&#039;s SVP/GM Small Business division gets search. In the last Intuit earnings call, he noted QuickBooks heavied up on TV last year. TV didn&#8217;t get the results he hoped for, so he shifted marketing dollars to a mix of online, radio, some TV and some local print.]]></description>
		<content:encoded><![CDATA[<p>Terrific post, Matt. Thanks for providing readers with insights from a leading ibank conference. The candor of participants appeared to be exceptional: Peter Horan characterizing his IAC brands as &#8220;Premier 1.0&#8243; Web sites is bracingly honest. </p>
<p>For the panelists, it would be fascinating to learn what the churn rates are &#8212; and whether Google&#8217;s Quikbooks alliance may be posing a bigger threat than ReachLocal lets on.</p>
<p>Intuit&#8217;s SVP/GM Small Business division gets search. In the last Intuit earnings call, he noted QuickBooks heavied up on TV last year. TV didn&#8217;t get the results he hoped for, so he shifted marketing dollars to a mix of online, radio, some TV and some local print.</p>
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