Comments on: Idearc Singles Out National Channel for Poor Showing

By: Troy

Troy — Wed, 07 Nov 2007 21:46:27 +0000

Idearc will need to start cutting cost soon which will mean downsizing. They are not growing the
top line which means they will need to start cutting the fat.

By: Charles

Charles — Tue, 06 Nov 2007 12:12:08 +0000

Thanks for the comment. My purpose was to put something out that reports what Idearc said about the national channel, since I don’t think it had been reported anywhere else. Sort of the nature of this beast. Last night I made a round of calls to CMRs seeking comment and I’ll have an updated post at an appropriate time.

By: Elizabeth Gage

Elizabeth Gage — Tue, 06 Nov 2007 02:52:11 +0000

Hello Charles,
I find this posting a little one sided. While I don’t do a lot with Idearc it would be nice to hear the opinion on Idearc’s model from CMRs on the US side who do a lot of national business with Idearc. In Canada PCM is a big proponent of the pay-per-call pricing model as it makes sense since it puts the customer first.

Sincerely,

Elizabeth