http://staging.blog.biakelsey.com/index.php/2007/11/02/gannetts-metromix-investment-under-10-million/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 http://staging.blog.biakelsey.com/index.php/2007/11/02/gannetts-metromix-investment-under-10-million/comment-page-1/#comment-60548 Mon, 05 Nov 2007 15:33:00 +0000 http://blog.kelseygroup.com/index.php/2007/11/02/gannetts-metromix-investment-under-10-million/#comment-60548 Newspapers are continuing to build consortiums online, but the same thing is not happening as quickly with other broadcast media. Why? Because the Internet has hit newspaper bottom lines the hardest (Classifieds). Now, newspapers are moving into branding and SMB advertising with Metromix. This is bedrock of the alt weeklies and yellow pages on the low end (SMB) and TV on the high end (brand). We don’t think Metromix is necessarily the model that will scale (see ROI on CitySearch investment), but it’s interesting that TV and Radio are absent here (with DiggPhilly being a high profile and isolated exeption).

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