Call Genie Acquires BTSLogic

Toronto-based voice search technology provider Call Genie announced today that it will acquire European DA technology provider BTSLogic for $1.5 million.

The press release is somewhat unclear on details of how this will play out, but it states generally that the deal brings Call Genie more capability to integrate business name business category search in its DA offerings, as well as an operator workstation platform.

BTS currently operates in North America, Europe and parts of the Middle East, while Call Genie’s Enhanced Voice Directory platform powers the voice search and DA offerings of Hello Yellow in the Canadian market, among others.

Mike Boland

Mike Boland is an analyst with the Kelsey Group.

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