http://staging.blog.biakelsey.com/index.php/2007/10/11/survey-local-search-broader-than-google/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 http://staging.blog.biakelsey.com/index.php/2007/10/11/survey-local-search-broader-than-google/comment-page-1/#comment-449749 Sun, 17 Oct 2010 12:40:27 +0000 http://blog.kelseygroup.com/index.php/2007/10/11/survey-local-search-broader-than-google/#comment-449749 Search engines and traditional review sites are great places to start a local search but the number of results can be overwhelming and hard to gauge because they’re written by folks you don’t know. Relevance and credibility are huge issues, that if addressed can greatly improve the local search process. A new site, beta testing in Columbus, OH that tries to do that is Social Raves (www.socialraves.com) that lets consumers get recommendations and advice on local businesses through family, friends, and everyone in their social network. For local businesses, it’s a word-of-mouth marketing platform for building a sustainable community-driven movement behind their product or service.

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