Here is a sampling of coverage from this week, in case you missed any posts. Click below to read each post in full. ShopLocal Gets Personal ShopLocal announced today that it will integrate social tools that allow users to establish…
ShopLocal announced today that it will integrate social tools that allow users to establish an identity and share info and commentary on products. This is an interesting step for ShopLocal, which has already been known for some clever marketing tactics,…
It's been a while since we've written about IPTV because of the immediacy of other developing media and their impact on local. There are nonetheless some interesting local implications for IPTV (examined before), though they will take longer to have…
It's been a while since we've written about IPTV because of the immediacy of other developing media and their impact on local. There are nonetheless some interesting local implications for IPTV (examined before), though they will take longer to have…
Business 2.0, one of the last survivors of the original bubble-era "new economy" magazines, announced today it will close its doors. Its final issue will hit newsstands later this month. Rumors and speculation of this day have swirled throughout the…
R.H. Donnelly announced today that it will launch a new free directory assistance product, powered by Call Genie, in four markets (Denver, Spokane, Phoenix and Tucson). 1-800-CallDex will include free local category search and provide addresses, phone numbers, business descriptions,…
Yellow Book today joined Canada’s YPG in launching AgendiZe, the service that captures Yellow Pages and classifieds info and puts it on up to 66 media platforms for recall. On deck for implementation is Belo’s Dallas Morning News. I wrote…
For subscribers of TKG's Interactive Local Media program, a new forecast is available which analyzes mobile advertising. This includes an analysis of structural changes and consumer usage patterns in the United States and Europe; and benchmark ad performance in other…
Yellow Book announced today that it has launched an online video advertising trial. Here is a bit from the press release: The trial is a test of selected Yellow Book advertisers from across the country. The advertisers represent a cross-spectrum…
If we’ve learned anything in 10 years, it’s that building SME Web sites is one tough business. There’s huge churn and heavy competition. Increasingly, there is also more focus on SEO, SEM and promotions. And “easy” paths to riches via…
