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Monthly Archives: September 2007

Home 2007 September

AT&T’s Dennis Payne to Retire

  • September 13, 2007
  • John Kelsey
  • AT&T, Mergers & Acquisitions, Online/Interactive, Personnel Moves, Yellow Pages, Yellow Pages, Internet, Yellow Pages, Print

After 33 years of working in the directory business, Dennis Payne has been a firsthand witness to the changes and evolution in the industry. Denny began working for Southwestern Bell Telephone Co. as a directory sales rep in Kansas City…

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Jingle Networks, Nearing 'Per Call'/Gross Margin Breakeven

  • September 12, 2007
  • Matt Booth
  • Online/Interactive

Today, I had a brief call with George Garrick, CEO of Jingle Networks, which operates the service 1-800-FREE411. The Jingle team has been aggressively wringing costs out of the system for months trying to reduce the cost per call as…

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Jingle Networks, Nearing ‘Per Call’/Gross Margin Breakeven

  • September 12, 2007
  • Matt Booth
  • Online/Interactive

Today, I had a brief call with George Garrick, CEO of Jingle Networks, which operates the service 1-800-FREE411. The Jingle team has been aggressively wringing costs out of the system for months trying to reduce the cost per call as…

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Analysis: Idearc's Purchase of Localsearch.com URL

  • September 12, 2007
  • Peter Krasilovsky
  • City Guides, Hyper-Local, Mergers & Acquisitions, Online/Interactive, Social, User-Generated Content, Yellow Pages, Internet

As my colleague Charles Laughlin has written, Idearc Media has purchased Localsearch.com from American Town Networks and will presumably use it as the foundation of a new local search destination to feed off its Superpages.com site. Under terms of the…

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Analysis: Idearc’s Purchase of Localsearch.com URL

  • September 12, 2007
  • Peter Krasilovsky
  • City Guides, Hyper-Local, Mergers & Acquisitions, Online/Interactive, Social, User-Generated Content, Yellow Pages, Internet

As my colleague Charles Laughlin has written, Idearc Media has purchased Localsearch.com from American Town Networks and will presumably use it as the foundation of a new local search destination to feed off its Superpages.com site. Under terms of the…

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TKG's Mobile Forecast By the Numbers

  • September 12, 2007
  • Matt Booth
  • Mobile, Online/Interactive

As part of the mobile forecast we released last week, we thought it would be interesting to show a little detail about the ad-sponsored directory assistance portion of the forecast. As we wrote previously, we have been watching the market…

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TKG’s Mobile Forecast By the Numbers

  • September 12, 2007
  • Matt Booth
  • Mobile, Online/Interactive

As part of the mobile forecast we released last week, we thought it would be interesting to show a little detail about the ad-sponsored directory assistance portion of the forecast. As we wrote previously, we have been watching the market…

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Yellow Book Partners With AgendiZe

  • September 12, 2007
  • Charles Laughlin
  • Online/Interactive, Yellow Pages, Independent, Yellow Pages, Internet

Today, Yellow Book made it official and announced its deal with AgendiZe, with the aim of adding word-of-mouth functionality to the Yellowbook.com IYP. Here is a copy of the release. The company has also recently rolled out a video ad…

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Mobile Forecast

  • September 12, 2007
  • Matt Booth
  • Directory Assistance, Mobile, Online/Interactive

As part of the mobile forecast we released last week, we thought it would be interesting to show a little detail about the ad-sponsored directory assistance portion of the forecast. As we wrote previously, we have been watching the market…

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Idearc Buys 'Localsearch.com'

  • September 12, 2007
  • Charles Laughlin
  • Online/Interactive, Yellow Pages, Internet

Idearc Media announced today that it has acquired the URL Localsearch.com from AmericanTowns.com and has made an investment in AmericanTowns.com, a network of community-based Web sites. The deal totals US$3.3 million, plus "deferred purchase consideration." Idearc is clearly looking to…

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Idearc Buys ‘Localsearch.com’

  • September 12, 2007
  • Charles Laughlin
  • Online/Interactive, Yellow Pages, Internet

Idearc Media announced today that it has acquired the URL Localsearch.com from AmericanTowns.com and has made an investment in AmericanTowns.com, a network of community-based Web sites. The deal totals US$3.3 million, plus "deferred purchase consideration." Idearc is clearly looking to…

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Marchex Releases Local Search Report

  • September 12, 2007
  • Mike Boland
  • Listings Providers, Local, Online/Interactive

Marchex released a report today that examines some of the opportunities in local search. The report is written on a basic level to educate a general marketplace on local online media and advertising (while not being overly promotional of Marchex).…

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Amateur Sports Sites Jump-Starting Vertical Business Models

  • September 11, 2007
  • Peter Krasilovsky
  • General Marketing, Online/Interactive, Social, User-Generated Content, Verticals

Amateur sports and lifestyle services are great vertical categories that are generally worth many times more in their own wrapping than in a magazine, newspaper or Yellow Pages. Active Networks, whose leadership and original funding have some roots from IAC,…

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Pronto.com Latest to Join Social Media Party

  • September 11, 2007
  • Mike Boland
  • Online/Interactive, Shopping, offline, Shopping, online, Social

IAC-owned comparison shopping engine Pronto announced today that it will add new features that let users personalize and share information on products. This is also part of a general re-branding that positions social media as a key feature and point…

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Yellow Pages' Shows Tell It Like It Is

  • September 11, 2007
  • John Kelsey
  • Conferences, Google, Online/Interactive, Yahoo!, Yellow Pages, Yellow Pages, Independent, Yellow Pages, Internet, Yellow Pages, Print

Each year the ADP midyear convention and ADM annual meeting are held in the same location with the overlap of a giant industry-wide cocktail reception one evening and a joint general session the next morning. Since the Yellow Pages Association holds a board meeting…

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Yellow Pages’ Shows Tell It Like It Is

  • September 11, 2007
  • John Kelsey
  • Conferences, Google, Online/Interactive, Yahoo!, Yellow Pages, Yellow Pages, Independent, Yellow Pages, Internet, Yellow Pages, Print

Each year the ADP midyear convention and ADM annual meeting are held in the same location with the overlap of a giant industry-wide cocktail reception one evening and a joint general session the next morning. Since the Yellow Pages Association holds a board meeting…

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Online Video Advertising: Time Warner Gets in the Game

  • September 10, 2007
  • Mike Boland
  • Online/Interactive, Video, online

ScanScout, a company we wrote about two weeks ago, announced a strategic investment from Time Warner today. After speaking with CEO Doug McFarland, here are three points that summarize TW's role. Strategic: It isn't fully determined yet, according to McFarland,…

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The iPhone: 1 Million Served

  • September 10, 2007
  • Mike Boland
  • Devices, Mobile, Online/Interactive

Just 74 days after it launched, and five days after Apple cut its price by $200, the iPhone sold its 1 millionth unit yesterday. It reached this milestone weeks before Apple had forecast, no doubt pushed over the edge by…

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Grayboxx CEO: OK, Burlington Probably ‘Too Small’

  • September 10, 2007
  • Peter Krasilovsky
  • Online/Interactive, SMBs, Social, User-Generated Content, Verticals

Grayboxx Founder Bob Chandra responded, via phone, to criticisms of the site’s launch in Burlington, VT, which resulted in a lot of off-the-mark rankings. Chandra acknowledged that Burlington (population 38,000, with a metro area of about 130,000) may be “too…

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U.S. Mobile Advertising Forecast

  • September 10, 2007
  • Matt Booth
  • Online/Interactive

We just released our U.S. mobile advertising forecast, and the fact that this market represents a promising opportunity hardly needs repeating. Nevertheless, the U.S. mobile market has remained largely out of reach for many years. The often-cited statistics about how…

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