The articals do in fact offer unique perspectives, but ultimately make the same points. I prefer to focus on HOW we’ll get there as opposed to the whole “print vs. internet” thing. After all – it’s all “directinal advertising”; the question is who will benefit from these shifts and changes in consumer habits? Yes, of couse Google, Yahoo, etc will – but I still argue that YP publishers are in the best position to evolve into inclusive “local directional advertising companies”. My recent article speaks to this further: http://www.yptalk.com/articles.cfm?CatID=15

Michael’s comments regarding publishers embracing new distribution channels is especially relevant, and one which more publishers need to digest (independents in paticular).

Chris Smith formerly worked at SEO for Superpages.com; he currently works for NETConcepts,
an internet marketing firm.