We have been discussing the issue of the potential for Internet Yellow Pages offered by print publishers. The question is whether IYPs can be sufficiently significant to merit the necessary investment. At our recent Drilling Down on Local conference, one of…
We have been discussing the issue of the potential for Internet Yellow Pages offered by print publishers. The question is whether IYPs can be sufficiently significant to merit the necessary investment. At our recent Drilling Down on Local conference, one of…
There is no doubt that online video is blowing up. With increased online use and investment levels on the supply side, have come innovation and experimentation with respect to monetization opportunities, such as dynamically placed inline ads being developed by…
We know well that online search has considerable effect on local offline purchasing behavior. Likewise, it's clear that the majority of retail purchases happen offline, while a growing percentage of research is occuring online. Now, iProspect has released interesting figures…
I am in the middle of researching an Advisory on major metro markets, why they are such a challenge for Yellow Pages publishers and what, if anything, they can do to reverse the slide. In the course of doing research…
Here is a roundup of items from the past week, in case you missed any. Click below to read each post in full. Grayboxx: A Sneak Peek User ratings and reviews are among the hottest areas of local search (video…
User ratings and reviews are among the hottest areas of local search (video and mobile being the others) in terms of media attention and funding. But there are still significant barriers to cross and challenges inherent in corralling a user…
Service referral sites like ServiceMagic and Angie’s List have gotten some traction. But by no means are they dominating the business. What will it take? Ashish Mohole, cofounder of start-up GetVendors.com, thinks the key is to guarantee that users get…
Citysearch earlier this week announced it will partner with MenuPages to integrate its menu content into local restaurant listings. I finally got the chance to catch up with Rob Angel, Citysearch VP of merchant products, yesterday to ask what this…
I spent some time on the phone this afternoon with Stuart McKelvey, CEO of TMP Directional Marketing, to ask for his key takeaways from TMP's recent local shopping research conducted via comScore's online panel of 3,000 consumers. The finding that…
Last week, we raised the issue of the potential for Internet Yellow Pages offered by print publishers. In a world where people seem to be routinely going to Google, Yahoo! and a few other sites for all their information needs,…
Amid the many redesigns we're seeing in local online media, Yahoo! Local today announced a series of functional and aesthetic enhancements. They are mostly meant to accentuate and motivate more user-generated content and social search tools but also include a…
Google Maps will launch a feature next week that will allow any Web site or blog to more easily plant an embedded map anywhere on its site. This will essentially allow SMEs to more easily integrate a "find me" map…
We're seeing no shortage of commentary throughout the blogosphere on the University of Michigan's American Customer Satisfaction Index, which shows Yahoo! beating out Google in overall customer satisfaction for its online network of products. But another notable data point many…
Gannett’s “Information Center” project to overhaul its newspapers with user-generated content and data-driven services is making some progress, per this month’s Wired magazine piece by Jeff Howe. Since I first reported on the initiative in November 2006, the company has…
Following up on last week's post about the evolving mobile device environment, GigaOm reports (found via Digg) that a German company has developed an application that lets iPhone users access Skype. This is an interesting development and well in line…
Here is a sampling of posts from last week in case you missed them (click below to read each post in full). Vehix Takes a Page From the Yellow Pages My column for Search Engine Watch this month, Pimp My…
In the daily news gathering of the wide-reaching local media world, social bookmarking services, like MyWeb, have become my best friend. There is a lot of potential for social bookmarking providers -- if nothing else to grow stickiness among a…
Summary My column for Search Engine Watch this month, Pimp My Vertical Search, takes a look at some of the directions being taken in vertical search, particularly in autos. Autobytel has begun to do some interesting things with its recently…
Web exec Bill Day, who formerly led WhenU (a behavioral targeting firm), About.com and Prodigy, was announced yesterday as Marchex’s new chief media officer (an interesting title). The position is a new one for the publicly owned company, which isn’t…
