http://staging.blog.biakelsey.com/index.php/2007/08/21/a-step-closer-to-interactive-product-placement/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 http://staging.blog.biakelsey.com/index.php/2007/08/21/a-step-closer-to-interactive-product-placement/comment-page-1/#comment-29763 Mon, 27 Aug 2007 20:52:03 +0000 http://blog.kelseygroup.com/index.php/2007/08/21/a-step-closer-to-interactive-product-placement/#comment-29763 Thanks for the comment. I’ve mentioned scan scout elsewhere in this same context and you are right that they are doing interesting things. I am scheduled to talk to the company this week, and will blog more about the conversation. This is an exciting area.

]]> http://staging.blog.biakelsey.com/index.php/2007/08/21/a-step-closer-to-interactive-product-placement/comment-page-1/#comment-27894 Tue, 21 Aug 2007 22:44:39 +0000 http://blog.kelseygroup.com/index.php/2007/08/21/a-step-closer-to-interactive-product-placement/#comment-27894 I am surprised that you mention Adap.tv and Blinkx but fail to mention the real industry leader, ScanScout. Only six months ago, NBCU and Microsoft, were quoted in the WSJ stating they thought ScanScout’s technology offering was “pretty interesting stuff.” ScanScout provides a three way, metadata, speech and visual recognition, tagging and filtering system—it is the only company in the online video ad vertical that has this technology. ScanScout also provides brands and agencies a market exchange opportunity, through which brands and agencies can bid for placement, targeting consumers’ behaviors and different kinds of content.

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