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Monthly Archives: August 2007

Home 2007 August

Wood-Lewis: Local Grayboxx Results 'Bad Advice'

  • August 30, 2007
  • Peter Krasilovsky
  • Hyper-Local, Listings Providers, Local, Online/Interactive, Shopping, offline, SMBs, Social, User-Generated Content, Verticals

Grayboxx, which ranks local businesses based on the number of mentions they receive on online consumer services, has finally launched, almost a year after I first wrote about it. The service, which assumes that people generally only mention services they…

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Wood-Lewis: Local Grayboxx Results ‘Bad Advice’

  • August 30, 2007
  • Peter Krasilovsky
  • Hyper-Local, Listings Providers, Local, Online/Interactive, Shopping, offline, SMBs, Social, User-Generated Content, Verticals

Grayboxx, which ranks local businesses based on the number of mentions they receive on online consumer services, has finally launched, almost a year after I first wrote about it. The service, which assumes that people generally only mention services they…

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Restaurant.com Drives New Eat-In Diners

  • August 30, 2007
  • Peter Krasilovsky
  • Coupons/Deals, Online/Interactive, Shopping, offline, Shopping, online, Verticals

Using the Web to drive customers to restaurants via online ads, 2-for-1 coupons, certificates, menus and/or reservations is a big idea that hasn’t totally arrived but is getting closer. There has definitely been some progress in the space. For instance,…

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Interviews With YP Publishers' Partners

  • August 30, 2007
  • John Kelsey
  • Google, Microsoft, Online/Interactive, Yahoo!, Yellow Pages, Yellow Pages, Independent, Yellow Pages, Internet, Yellow Pages, Print

           Every Yellow Pages publisher is trying to answer the question of how to increase revenues through the addition or enhancement of an Internet Yellow Pages product. The larger publishers are able to hire a team of highly skilled and increasingly…

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Interviews With YP Publishers’ Partners

  • August 30, 2007
  • John Kelsey
  • Google, Microsoft, Online/Interactive, Yahoo!, Yellow Pages, Yellow Pages, Independent, Yellow Pages, Internet, Yellow Pages, Print

           Every Yellow Pages publisher is trying to answer the question of how to increase revenues through the addition or enhancement of an Internet Yellow Pages product. The larger publishers are able to hire a team of highly skilled and increasingly…

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More on Online Video: A Conversation With ScanScout

  • August 30, 2007
  • Mike Boland
  • Online/Interactive, Video, online

Video search and monetization has been a hot topic lately, following in the wake of the general hot topic of online video (as advertisers invariably follow the eyeballs). This was accelerated by YouTube's announcement last week that it will integrate…

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MetaCarta: A Better Mousetrap for Geotargeting?

  • August 29, 2007
  • Mike Boland
  • Newspapers, Online/Interactive

Today I had the chance to speak with a few members of the executive team at MetaCarta, an enterprise software company that has traditionally served, among others, major oil companies and government agencies with geocoded data for oil exploration and…

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RHD Expands Relationship With Yahoo!

  • August 28, 2007
  • Mike Boland
  • Online/Interactive, Yellow Pages, Yellow Pages, Internet, Yellow Pages, Print

R.H. Donnelley announced today that it will partner with Yahoo! to give its advertisers a more substantial presence on Yahoo! Local. This will come in three flavors. From the release: Featured Listings -- Sponsored listings with guaranteed placement on the…

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Grayboxx Launches

  • August 27, 2007
  • Mike Boland
  • Online/Interactive, User-Generated Content

New local search destination Grayboxx launched today in its first locality of Burlington, VT. As mentioned in Grayboxx: A Sneak Peek, the site will have a staggered launch starting in small towns and cities where it believes it has a…

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TKG Data and Analysis: A Weekly Recap

  • August 27, 2007
  • Mike Boland
  • Online/Interactive, Yellow Pages

In case you missed any, Here are some greatest hits from the past week of blog posts. Click below to read each post in full. Yelp Integrates Event Listings in 10 Cities Yelp has added events to its listings, maps…

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More Signs of Credit Crunch Impact on YP

  • August 27, 2007
  • Charles Laughlin
  • Funding, Online/Interactive, Yellow Pages

Here is an article on the bond offering for Yellow Pages Group New Zealand. The company's owners are cutting back on its size to improve demand. This is certainly a sign that at least for now, conditions are not good…

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Yelp Integrates Event Listings in 10 Cities

  • August 24, 2007
  • Peter Krasilovsky
  • City Guides, Listings Providers, Local, Online/Interactive, Social, User-Generated Content, Verticals

Yelp has added events to its listings, maps and user reviews in 10 cities -- San Francisco, New York, Los Angeles, Boston, Seattle, San Jose, Austin, Chicago, Washington D.C., and San Diego. The feature includes a landing page for each…

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Friday Yellow Pages News and Views

  • August 24, 2007
  • Charles Laughlin
  • Ad Sales, National, Online/Interactive, Yellow Pages, Yellow Pages, Print

I've come across a few items this past week worth noting. Will give a quick take on each here. An article in the Dayton Daily News reports that The Berry Network, the CMR wing of The Berry Co., has landed…

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Of Yellow Pages, Classifieds and Beer Pong

  • August 23, 2007
  • Mike Boland
  • Classifieds, Online/Interactive, User-Generated Content

I'm a day late to this because of the natural tendency to get caught up in SES, but LiveDeal announced that it will integrate community discussion boards into its classified engine. This is a good integration for LiveDeal that will…

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Jingle Expands Free DA Deal With Nuance

  • August 23, 2007
  • Peter Krasilovsky
  • Advertising Networks, Directory Assistance, Newspapers, Online/Interactive, Yellow Pages, Internet

Jingle Networks, the provider of 1-800-FREE411, has expanded its relationship with Nuance for speech recognition technology. Under terms of the deal, Nuance will also be referring its voice-enabled customers to the Jingle ad platform. Presumably, if Nuance does audio work…

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AdMission Seeks Middle Ground Between Search and Display

  • August 23, 2007
  • Peter Krasilovsky
  • Ad Sales, Advertising Networks, Classifieds, Contextual Advertising, Display Advertising, Google, Online/Interactive, Paid Search, Verticals

The big picture we’ve all been looking at is that online ad spending for search and lead generation is beginning to plateau. ComScore pegs search's share at around 40 percent. Google certainly sees it, hence its recent effort to entrench…

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Multitasking @ SES: Cutting Through the Clutter of Mobile Search

  • August 22, 2007
  • Mike Boland
  • Mobile, Online/Interactive

I'm at SES San Jose today and tomorrow, where there are some interesting local, mobile, social and shopping search sessions going on. I'm in a mobile session now while blogging, responding to e-mail and juggling the bouncy balls they are…

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Gannett Says ‘No’ to Planet Discover’s Outside Work

  • August 22, 2007
  • Peter Krasilovsky
  • Ad Sales, Newspapers, Online/Interactive, Traditional Media, Verticals, Yellow Pages, Internet

Planet Discover, the pioneering local search and Internet Yellow Pages vendor, won’t sign new contracts with local media outlets that compete with Gannett newspaper and TV properties, according to sources. Gannett purchased Planet Discover in May 2006, but up to…

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YouTube Debuts Inline Video Ads; World Listens

  • August 22, 2007
  • Mike Boland
  • Directory Assistance, Online/Interactive, Video, online

YouTube has launched a new video ad format it has been testing for months (see past post). These ad units, known as inline ads, involve translucent windows that are overlaid on video content for about 10 seconds near the beginning…

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White Directory Rings Up Jingle for Free DA

  • August 21, 2007
  • Michael Taylor
  • Ad Sales, Directory Assistance, Online/Interactive, SMBs, Yellow Pages, European, Yellow Pages, Print

White Directory Publishers, a division of Hearst Holdings, announced a marketing partnership with Jingle’s 1-800-FREE411 making it the first independent publisher to resell sponsorship products on the 1-800-FREE411 media channel. The deal with White Directory comes on the heels of…

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