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Monthly Archives: July 2007

Home 2007 July

Krillion Adds Televisions as New Vertical

  • July 23, 2007
  • Mike Boland
  • Online/Interactive, Shopping, offline, Shopping, online

Fast moving product information Web site Krillion, recently written about here, today announced that it will add high-definition flat screen televisions to its millions of home appliance product listings. Its total product listings will now exceed half a billion. It…

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Eniro’s Print Problems Deepen in Norway

  • July 20, 2007
  • Charles Laughlin
  • Google, International Markets, Online/Interactive, Yellow Pages, Yellow Pages, European, Yellow Pages, Internet, Yellow Pages, Print

I just finished listening to the replay of Eniro's second-quarter earnings call. A lot was covered on the call, and I will write up a detailed brief for TKR clients early next week. Eniro recorded total group revenues of SEK2.93 billion…

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TKG Data and Analysis: Weekly Recap

  • July 20, 2007
  • Mike Boland
  • Online/Interactive

In case you missed any posts this week, here are a few highlights. Click below to read each post in full. How to Kill the Competition It's tough to be in sales when the industry you are in is struggling,…

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How to Kill the Competition

  • July 19, 2007
  • John Kelsey
  • Ad Sales, Display Advertising, General Marketing, Online/Interactive, Traditional Media, Yellow Pages, Print

The New York Times (subscription req'd) ran a story that will, at the very least, hurt the morale of a competitor and more likely put it out of business. In Monday's paper, Brad Stone wrote that falling advertising is "threatening…

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Google Expands Newspaper Pilot Program

  • July 19, 2007
  • Mike Boland
  • Google, Newspapers, Online/Interactive, Yahoo!

Summary As expected, Google has expanded its newspaper ad pilot program and has made it easier and more visible to AdWords advertisers. The program has shown success, as we noted back in December, and represents one of the many flanks…

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Local.com Buys PremierGuide, Adds 350 Sites

  • July 19, 2007
  • Peter Krasilovsky
  • City Guides, Google, Hyper-Local, Newspapers, Online/Interactive, Verticals, Yellow Pages, Internet

Local.com will get wide distribution among small newspapers via its $2 million acquisition of PremierGuide, which provides local search services to 350 sites, including the twin powers of CNHI and Gatehouse. It also gets into The Washington Post and a…

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YPC Unveils New Look

  • July 19, 2007
  • Charles Laughlin
  • AT&T, Online/Interactive, Yellow Pages, Yellow Pages, Internet

Earlier this week Yellowpages.com officially launched a new and improved site (which had been in beta for some time), expanding further on a look launched late last year. The new version aims to enhance the overall visual appeal and, more…

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Valley YP Joins the Digital Age

  • July 18, 2007
  • Charles Laughlin
  • Online/Interactive, Yellow Pages, Yellow Pages, Independent, Yellow Pages, Internet, Yellow Pages, Print

A day many thought would never arrive has come. Valley Yellow Pages, led by noted online skeptic Sieg Fischer, has launched an online Yellow Pages directory, dubbed myyp.com. The company used technology vendor Information Pages to build the online directory,…

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The iPhone: Will It Blend?

  • July 18, 2007
  • Mike Boland
  • Mobile, Online/Interactive, Social

ShopLocal CMO Bob Armour spoke at TKG's Drilling Down on Local conference in March during an online video panel to present some of the interesting things the company is doing to promote itself and the products you can find locally…

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A Conversation With Specific Media

  • July 18, 2007
  • Mike Boland
  • Ad Sales, National, Advertising Networks, IPTV, Online/Interactive, Verticals

Summary Ad network Specific Media focuses on premium inventory across major Web sites for national brand advertising. But it also has some interesting methods for tracking the influence of branding on search behavior and some interesting implications for local advertising.…

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Pegasus News Gets Acquired: A Conversation With Mike Orren

  • July 17, 2007
  • Mike Boland
  • Hyper-Local, Online/Interactive, User-Generated Content

Pegasus News announced today that the company will be acquired by Fisher Communications. The deal will bring Pegasus' online local and hyper-local content capabilities to Fisher's communities and existing properties –  consisting of 19 television and radio stations throughout the Pacific…

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Idearc Gets in Free 411 Game

  • July 17, 2007
  • Charles Laughlin
  • AT&T, Directory Assistance, Online/Interactive, Yellow Pages, Yellow Pages, Internet, Yellow Pages, Print

Yesterday, Idearc Media and Jingle Networks announced a partnership that counters AT&T's foray into the free DA business with its 1-800-YellowPages product. According to yesterday's announcement, Idearc's performance-based advertisers will receive additional exposure to buyers via Jingle's 1-800-FREE411 service. It…

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White Directory Upgrades Web Presence

  • July 16, 2007
  • Charles Laughlin
  • Online/Interactive, Yellow Pages, Yellow Pages, Independent, Yellow Pages, Internet

White Directory Publishers was an early online innovator among U.S. independent directory publishers. In recent years the company has been relatively quiet on the digital front as it focused more on expanding its print footprint. Given the progression in the…

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Localized Social Network for Girls Launches

  • July 16, 2007
  • Peter Krasilovsky
  • City Guides, Online/Interactive, Shopping, offline, Shopping, online, Social, User-Generated Content

Jitter Fingers, a social network for teen and “tween” girls looking for a secure and focused environment (i.e., away from the predators who lurk in MySpace), has launched a local beta version in Los Angeles. It expects to eventually launch…

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Potts Does a ‘Final Word’ on Backfence

  • July 16, 2007
  • Peter Krasilovsky
  • Ad Sales, Blogging, City Guides, Hyper-Local, Online/Interactive, Social, User-Generated Content

Backfence cofounder Mark Potts has done a “final word” on Backfence. The post is a good catch-all, but contains no revelations. Don’t look for much second-guessing of the company’s strategy, either – although he clearly wishes he could have ridden…

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TKG Data and Analysis: Weekly Recap

  • July 16, 2007
  • Mike Boland
  • Online/Interactive

In case you missed any posts last week, here is the TKG blog highlight reel. Click below to read each post in full. Summer Bookshelf: 'The Ghost Map' If you are looking for a great read, pick up “The Ghost…

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Summer Bookshelf: ‘The Ghost Map’

  • July 15, 2007
  • Peter Krasilovsky
  • Hyper-Local, Mapping, Online/Interactive

If you are looking for a great read, pick up “The Ghost Map" from Outside.in cofounder Steven Johnson. The book, published in November, poignantly tells the story of how an amateur scientist and a clergyman use their knowledge of a local…

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Krillion Localizes E-Commerce With SEO

  • July 13, 2007
  • Peter Krasilovsky
  • Hyper-Local, Online/Interactive, Paid Search, Shopping, offline, Social, Verticals

Krillion, the retail search engine optimizer whose motto is “find national brands, locally,” is now getting 65,000 unique visitors per month and more than 200,000 page views to its appliances, the first of many planned verticals. A second vertical, still…

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Adap.tv and Vehix: Cross-Pollinating Media

  • July 12, 2007
  • Mike Boland
  • Online/Interactive, Video, online

Video ad insertion technology provider Adap.tv today received $10 million in series A funding from Redpoint Ventures and others. We've written about the company a few times in the past and are bullish on its dynamically placed inline video ads…

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Tribune Extends City Guides to L.A. and N.Y.

  • July 11, 2007
  • Peter Krasilovsky
  • Advertising Networks, City Guides, Hyper-Local, Mobile, Newspapers, Online/Interactive, User-Generated Content, Verticals

Tribune Interactive has added Los Angeles to its list of Metromix city guides, which also include Chicago, Orlando and Baltimore. Next week, it will add New York City as well. Eventually, Tribune aims to have the Metromix brand in all…

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