Comments on: It’s About the Money, Remember http://staging.blog.biakelsey.com/index.php/2007/07/27/its-about-the-money-remember/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 By: AhmedF http://staging.blog.biakelsey.com/index.php/2007/07/27/its-about-the-money-remember/comment-page-1/#comment-22281 Fri, 27 Jul 2007 15:13:34 +0000 http://blog.kelseygroup.com/index.php/2007/07/27/its-about-the-money-remember/#comment-22281 Two thoughts:

1. $14 CPM seems high. Sure they have the content sandwhiched in two square ads with a skyscraper on the side, but we’ve done a lot of advertising in various areas of local (US, UK, hyperlocal, full country) and my own estimated guess (on that scale) would be roughly $10 CPM.

2. At $800k revenue – doesn’t that still mean newspapers get $400k, leaving PG with 400k?

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