Local.com Buys PremierGuide, Adds 350 Sites

Local.com will get wide distribution among small newspapers via its $2 million acquisition of PremierGuide, which provides local search services to 350 sites, including the twin powers of CNHI and Gatehouse. It also gets into The Washington Post and a bunch of geodomain sites, TV stations and radio stations. The sites will be added to Local.com’s existing network of 50 sites.

Under terms of the deal, PremierGuide leader Malcolm Lewis becomes VP of private label for Local.com. The deal marks the end of PremierGuide’s separate effort, which provided free licensing to local and vertical sites in exchange for revenue share. PremierGuide also made money from Google AdSense – but obviously not enough. PremierGuide will be positioned as complementary to Local.com’s LocalConnect product.

Since its founding in 2003, PremierGuide has been something of a pioneer in local search. It was among the first to build out vertical sites (for home theater and others), to power local search for a newspaper (i.e. The Sacramento Bee), and launch micro-sites.

This Post Has 375 Comments

  1. Pingback: Kelsey Group Blogs » Yellowpages.com Re-ups with Marchex

  2. Pingback: Smalltown buys Local2Me at Ghost of Midnight

  3. Pingback: Kelsey Group Blogs » More Announcements From Microsoft: Live Search Mobile and Live Search Maps

  4. Pingback: Kelsey Group Blogs » SuperPages.com Rolls Out Video (with Twists)

  5. Pingback: The Local Onliner » SuperPages.com Rolls Out Video (with Twists)

  6. Pingback: Kelsey Group Blogs » FastCall411 Grows Legs; Widgetizes For Local Search

  7. Pingback: My Ghillie » JD Power Roundtable: Auto Dealers Discuss Online

  8. Pingback: Kelsey Group Blogs » Evolving the Sales Channel

  9. Pingback: My Ghillie » TKG Data and Analysis: A Weekly Recap

  10. Pingback: Kelsey Group Blogs » MyYahoo! Gets a Facelift

  11. Pingback: Kelsey Group Blogs » Judy’s Book Closes its Doors

  12. Pingback: Kelsey Group Blogs » Getting More SMBs Online: A Vertical Leap

  13. Pingback: Kelsey Group Blogs » TKG Data and Analysis: A Weekly Recap

  14. Pingback: evans ink » Blog Archive » pagesjaunes.fr - what can we learn?

  15. Pingback: Volcaniccep.Com » Local Directories Help Eniro’s Sweden Print Results

  16. Pingback: My Ghillie » Yahoo! Marketplace Head Jennifer Dulski Resigns

  17. Pingback: Kelsey Group Blogs » The Future of Local 3-D Mapping: A Conversation with Everyscape

  18. Pingback: Kelsey Group Blogs » Zillow Adds Ads to Home Searches

  19. Pingback: The Praized Blog » Blog Archive » Google is Building a Mobile Development Platform

  20. Pingback: Kelsey Group Blogs » Here comes the Gphone, Part III

  21. Pingback: My Ghillie » ILM:07 Update: Facebook, Google, Microsoft, ShopLocal ++++

  22. Pingback: Kelsey Group Blogs » FastCall 411 Grows Legs, Part II

  23. Pingback: Kelsey Group Blogs » Yahoo! Makes First Post-Semel Move

  24. Pingback: Kelsey Group Blogs » TKG Data and Analysis: A Weekly Recap

  25. Pingback: Kelsey Group Blogs » Google Announces Long Awaited Mobile Platform

  26. Pingback: Kelsey Group Blogs » Google Mobile Phone Consortium

  27. Pingback: Kelsey Group Blogs » LiveDeal Gets More Social

  28. Pingback: » Here Come the Social Network Ads, Part II: The Local Angle

  29. Pingback: A Frog in the Valley » So many tabs, so little time!

  30. Pingback: Kelsey Group Blogs » TKG Data and Analysis: A Weekly Recap

  31. Pingback: Local Headlines: Tues Nov 6, 2007 « State of Local

  32. Pingback: TKG Data and Analysis: A Weekly Recap

  33. Pingback: Will the iPhone change Local Mobile Search? at iPhone My Dot Com

  34. Pingback: 4 Letter Domain News » Blog Archive » Kelsey Group Blogs » Google Earth, Now With Video

  35. Pingback: Kelsey Group Blogs » Video: Google’s New Mobile Platform in Action

  36. Pingback: Kelsey Group Blogs » YPG New Zealand’s Yellow Goes Mobile

  37. Pingback: B2B Local Search - Canada’s Weak Link | MetalTinSigns.com

  38. Pingback: Kelsey Group Blogs » A Conversation with EZShow

  39. Pingback: Kelsey Group Blogs » Yellow Pages: More Than Just “Get An Idea”

  40. Pingback: Kelsey Group Blogs » Google Works to Solve the “Last Block Problem”

  41. Pingback:   $50 USD to Sell a Car in the UK by associationsx

  42. Pingback: Kelsey Group Blogs » TKG Data and Analysis: A Weekly Recap

  43. Pingback: Oodle Blog » Blog Archive » Oodle 2.0: One Week Later

  44. Pingback: Intuit Acquires Homestead for $170 Million « Screenwerk

  45. Pingback: VentureBeat » Intuit buys Homestead, a business web services company, for $170 million

  46. Pingback: Kelsey Group Blogs » WSJ Podcast: TKG on Online Video

  47. Pingback: Blog RG » TKG Data and Analysis: A Weekly Recap

  48. Pingback: Kazakhstan » Blog Archives » Serbia, Qatar and Kazakhstan

  49. Pingback: Daniel Swartz » MerchantCircle and Citysearch partner up

  50. Pingback: Kelsey Group Blogs » TKG Analysts Lay the Groundwork

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>