Comments on: EBay Refocuses on Classifieds With U.S. Launch of Kijiji http://staging.blog.biakelsey.com/index.php/2007/07/05/ebay-refocuses-on-classifieds-with-us-launch-of-kajiji/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 By: Rob Paterson http://staging.blog.biakelsey.com/index.php/2007/07/05/ebay-refocuses-on-classifieds-with-us-launch-of-kajiji/comment-page-1/#comment-17983 Thu, 05 Jul 2007 16:30:26 +0000 http://blog.kelseygroup.com/index.php/2007/07/05/ebay-refocuses-on-classifieds-with-us-launch-of-kajiji/#comment-17983 Not wishing to be seen as pedantic but the name is actually Kijiji. As you’ve stated it’s been around outside the US for some time and forms part of Ebay’s classified stable which includes Marktplaats in the Netherlands, Loquo in Spain and Gumtree in the UK.

Although different in look and feel these are all at heart the same classified sites, brilliantly optimised for seach and certainly in the UK Ebay has spent a lot of money on PPC and traditional advertising.

In some instances they’re making money as well – most notably on Marktplaats where anything advertised over a certain value attracts a small charge.

The challenge of Kijiji / ebay in the US and elsewhere is can they attract a strong enough audience to enable them to monetise at least some of their listings?

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