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Monthly Archives: July 2007

Home 2007 July

Florida Times-Union Launches Free DA

  • July 31, 2007
  • Peter Krasilovsky
  • Ad Sales, Advertising Networks, Classifieds, Coupons/Deals, Directory Assistance, Mobile, Newspapers, Online/Interactive

Free directory assistance services, funded by pay-per-call ads, have been rolled out by a number of entrepreneurial companies, telcos and Yellow Pages publishers. But now comes The Florida Times-Union, which quietly rolled out a local version of Say Hello Inc.…

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StreetAdvisor: Hyper-Local, Social Search, Maybe Even a Little Real Estate

  • July 31, 2007
  • Mike Boland
  • Hyper-Local, Online/Interactive, Verticals

Hyper-local neighborhood search site StreetAdvisor launched a series of features today that aim to make it more social. The Australian start-up launched in March as a place to share and comment on all things to do with your neighborhood. Today's…

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Searching for Enhanced Local Search Conferences

  • July 31, 2007
  • John Kelsey
  • Online/Interactive, Yellow Pages

Yesterday, The Kelsey Group announced a partnership with conference series host Search Engine Strategies (SES). The two companies will work together to program upcoming conferences, the first being November’s Interactive Local Media Conference. SES is part of the marketing division…

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CityVoter Bets on TV Partners for Review Site

  • July 30, 2007
  • Peter Krasilovsky
  • Ad Sales, City Guides, Coupons/Deals, Online/Interactive, Social, Television, Local, User-Generated Content, Video, online

With the probable exception of Yelp, standalone review sites haven’t figured out a way to make money. In the past year, Insider Pages was sold off to Citysearch, and Judy’s Book, famously, changed its model to coupons. So why would…

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InfoSpace Launches FindIt! on iPhone

  • July 30, 2007
  • Mike Boland
  • Devices, Mobile, Online/Interactive

InfoSpace's flagship mobile local search product, FindIt, is now available on the iPhone. I knew this would be coming soon, and it is a natural fit for the ease of use of the new device and its mobile local search…

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TKG Data and Analysis: A Weekly Recap

  • July 30, 2007
  • Mike Boland
  • Online/Interactive, Yellow Pages

In case you missed any posts last week, here are a few highlights. It's About the Money, Remember Last week, Local.com announced that it will acquire PremierGuide, a white-label local search solution, for US$2 million. I’ve read a handful of…

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It’s About the Money, Remember

  • July 27, 2007
  • Matt Booth
  • Ad Sales, Advertising Networks, Mergers & Acquisitions, Online/Interactive

Last week, Local.com announced that it will acquire PremierGuide, a white-label local search solution, for US$2 million. I’ve read a handful of reviews about this acquisition and most seem to be missing the most important part of this deal: It’s…

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RHD Feels the Pinch From Housing Slump

  • July 26, 2007
  • Charles Laughlin
  • Online/Interactive, Yellow Pages, Yellow Pages, Internet, Yellow Pages, Print

On today's second-quarter earnings call, R.H. Donnelley executives revealed that the ripple effect of the housing slump has affected growth in its Embarq markets, which have been among the most stable in recent years. Fortunately for RHD, improvements in Chicago…

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You Have How Much Traffic? BS!

  • July 26, 2007
  • Matt Booth
  • Advertising Networks, City Guides, Listings Providers, Local, Online/Interactive, User-Generated Content, Yellow Pages, Internet, Yellow Pages, Print

OK. Here is the truth. As an analyst, you become quite the connoisseur of hockey stick graphs. “I do like the way the chartreuse in the bar chart plays off the light and complements your logo.” I heard that in…

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RHD Buys Business.com

  • July 26, 2007
  • Charles Laughlin
  • Advertising Networks, Online/Interactive, Yellow Pages, Yellow Pages, Internet

This just in. Directory publisher R.H. Donnelley has acquired Business.com, a B2B-oriented search engine and ad network that was acquired by Earthlink founder Sky Dayton for US$7.5 million in 1999. The acquisition was announced today, just before RHD's second-quarter earnings…

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Paul Levine Has Left the Building

  • July 25, 2007
  • Matt Booth
  • Ad Sales, Advertising Networks, AT&T, City Guides, Classifieds, Online/Interactive, Yahoo!, Yellow Pages, Yellow Pages, Independent, Yellow Pages, Internet

Paul Levine has resigned his position as GM of Yahoo! Local to take the VP of marketing slot at AdBright, a Sequoia Capital backed ad marketplace. Jennifer Dulski will be taking over local responsibilities as group vice president and general manager,…

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Fisher’s Goals for ‘PanLocal’ (and Pegasus)

  • July 25, 2007
  • Peter Krasilovsky
  • Ad Sales, City Guides, Hyper-Local, Online/Interactive, User-Generated Content

We’re always looking to identify TV station groups that really get it and are going to push hard to compete for local traffic and advertisers online. Is Fisher Communications the one? Last week, Fisher – a publicly traded, Seattle-based owner…

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Cable Meets Yellow Pages in YB-Charter Deal

  • July 25, 2007
  • Charles Laughlin
  • AT&T, Online/Interactive, Traditional Media, Yellow Pages, Independent, Yellow Pages, Print

Yellow Book has paired up with cable company Charter Communications in a distribution and marketing deal. The announcement is a little vague on details, but as far as we can tell, Yellow Book and Charter will distribute co-branded directories with…

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LicketyShip: A Local Delivery Option for Recycler.com

  • July 25, 2007
  • Matt Booth
  • Hyper-Local, Newspapers, Online/Interactive, Shopping, offline, Shopping, online

Summary LicketyShip will announce a partnership with the Los Angeles Times-owned Recycler.com today to provide a same-day local delivery option for classified customers. This sounds ominously like bubble era companies that went bust, for example, Kozmo.com, which burned through more than…

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AOL Buys Tacoda (and Its Strong Local Ties)

  • July 24, 2007
  • Peter Krasilovsky
  • Ad Sales, Advertising Networks, Display Advertising, Mergers & Acquisitions, Newspapers, Online/Interactive, Verticals

AOL reportedly beat out Microsoft and is paying $275 million for Tacoda, the behavioral targeting company that serves ads to 125 million people across 4,000 Web sites. Tacoda will likely be operated as a separate unit, complementing Advertising.com, AOL’s highly successful…

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iPhone: Cool, Wishing It Were More Local

  • July 24, 2007
  • Peter Krasilovsky
  • Devices, Online/Interactive, Yahoo!

I had a great time playing with a friend’s iPhone this weekend. The thing is really nice – even more beautiful in person than in pictures and sturdy beyond expectations. And fun, too. But maybe I won’t buy one for…

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When Will Yellow Pages Come to the Social?

  • July 24, 2007
  • Michael Taylor
  • Hyper-Local, Online/Interactive, Social, Web 2.0, Yellow Pages, Yellow Pages, Internet

Social networking has become and will continue to be one of the hottest trends on the Internet. The goal of social networks is to connect like-minded people based on their interests and often on their needs. In some cases social…

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Superpages Launches Video Beta

  • July 24, 2007
  • Charles Laughlin
  • Online/Interactive, Video, online, Yellow Pages, Yellow Pages, Internet

Idearc's Superpages has launched a beta version of a video advertising product, the company announced today. Here is a copy of the announcement. Video has quickly emerged as an essential element for a fully functional local online product, even if…

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Yellow Book Unveils Pat Marshall as ‘Chief New Media Officer’

  • July 24, 2007
  • Charles Laughlin
  • Online/Interactive, Yellow Pages, Yellow Pages, Independent, Yellow Pages, Internet, Yellow Pages, Print

Yell Group's U.S. division, Yellow Book, has named Pat Marshall to the newly created post of "chief new media officer." Marshall's job in a nutshell will be to bring Yellow Book and its IYP, www.yellowbook.com, into a leadership position online.…

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NHL Adds Local IPTV Services

  • July 23, 2007
  • Peter Krasilovsky
  • Ad Sales, General Marketing, Online/Interactive, Shopping, online, Social, Television, Local, Verticals

The National Hockey League and its 30 teams, unable to score exposure on major media networks, are going local and on demand, with extensive game, team and community programming being launched next season. The service, produced by NeuLion, a technology integrator…

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