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Monthly Archives: June 2007

Home 2007 June

No Change in U.S. Yellow Pages Forecast

  • June 29, 2007
  • John Kelsey
  • Forecasts, Yellow Pages, Yellow Pages, Print

Universal McCann has been the definitive word in advertising forecasts for more years than most of us have been alive, and team leader Bob Coen has been consistently conservative yet accurate. In December, he predicted that Yellow Pages would come…

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TKG Data and Analysis: Weekly Recap

  • June 29, 2007
  • Mike Boland
  • Online/Interactive

In case you missed any posts this week, here is the TKG blog highlight reel. Click below to read each post in full. Newspapers and Home Pages: Getting Personal Business 2.0's Erick Shoenfeld writes an exclusive on his blog on…

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Weber’s FAQ on Community Journalism

  • June 29, 2007
  • Peter Krasilovsky
  • Hyper-Local, News, online, Newspapers, Online/Interactive

New West is a different concept from other community sites. Started two years ago by Jonathan Weber, the former editor of The Industry Standard (the dot-com era trade bible), the seven-person site covers all of the Rocky Mountain region from…

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Newspapers and Home Pages: Getting Personal

  • June 28, 2007
  • Mike Boland
  • News, online, Newspapers, Online/Interactive, Social

Business 2.0's Erick Shoenfeld writes an exclusive on his blog on the next version of the Pageflakes personalized home page. It looks to be a compelling and elegant product that should meet the rising demand for personalized features online. It…

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Free DA to Improve Video Search?

  • June 28, 2007
  • Mike Boland
  • Directory Assistance, Mobile, Online/Interactive, Video, online

The NewTeeVee blog has some interesting thoughts following comments made by Google's Marissa Mayer at the Searchonomics conference going on today. Google's free directory assistance product, Goog-411 (past commentary here), will assist in helping Google develop speech to text ability,…

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First Impressions of AT&T U-Verse

  • June 28, 2007
  • Peter Krasilovsky
  • IPTV, Online/Interactive

After a five-hour installation job – apparently, many are longer – I am now among the first in San Diego County to have AT&T U-Verse, a new fiber-based service with a node down the street. They are definitely not calling…

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iPhone: The Reviews Are In

  • June 27, 2007
  • Mike Boland
  • Devices, Mobile, Online/Interactive

A handful of official iPhone reviews from professional product reviewers came out today. The verdict: It lives up to the hype. There are still lots of possible flaws, such as slow speeds on AT&T's EDGE data network, but the overall…

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Marchex Officially Launches 100,000 Local Search Sites

  • June 27, 2007
  • Mike Boland
  • Online/Interactive, Verticals

Summary Local and vertical online search company Marchex today announced the rather bold move of launching 100,000 local search sites. Yes, that's right, 100,000. The move represents the culmination of years of work in assembling a portfolio of URLs and…

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Avvo Acts on User Feedback

  • June 26, 2007
  • Mike Boland
  • Online/Interactive, Verticals

Avvo CEO Mark Britton posted today on the Avvo blog about a change the site will make to its flagship rating system, which we wrote about here. The automatically generated rating system was getting questioned by many lawyers and users…

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Ingenio Releases Mobile Data

  • June 26, 2007
  • Mike Boland
  • Call Monetization, Mobile, Online/Interactive

Summary Pay-per-call provider Ingenio and market research firm Harris Interactive released results of a survey (n = 4,123) today that shows interesting data around consumer preferences for mobile devices and advertising. These are important data, as any embryonic area requires…

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Blinkx Releases AdHoc, Forms New Partnerships

  • June 25, 2007
  • Mike Boland
  • Online/Interactive

As reported last week, Blinkx today officially unveiled its new contextual ad matching technology for video content, known as AdHoc. The company has also partnered with both Lycos and InfoSpace to provide its video search technology as an additional feature…

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iPhone Madness: Let the Countdown Begin

  • June 25, 2007
  • Mike Boland
  • Devices, Mobile, Online/Interactive

The week of the iPhone's launch has begun, and the needle on the hype-o-meter has begun to twitch. The official launch is on Friday, and you can expect a fair amount of pushing and shoving as everyone tries to get…

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Watch Out! Local.com Patent Covers Local Crawling

  • June 25, 2007
  • Peter Krasilovsky
  • Google, Online/Interactive, Paid Search, Yahoo!

We can argue somewhere else whether the U.S. Patent Office is helping to foster innovation in 2007 or hinder it. But the bottom line is that yet another wide-ranging, fairly obvious patent has been issued – this time to Local.com…

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The Future of Local Search in Europe

  • June 25, 2007
  • John Kelsey
  • Google, Mapping, Mobile, Online/Interactive, Video, online, Yellow Pages, Yellow Pages, European

The Kelsey Group and AMR International joined forces to hold a summit in London on the Future of Local Search in Europe. It was an invitation-only affair, which is why you probably didn’t hear about it. Not surprisingly, most of…

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3D CityScape Integrates YP/Community Info

  • June 25, 2007
  • Peter Krasilovsky
  • Mapping, Online/Interactive

They're cool, but unless you want to torture yourself, you’ll probably want to use a 3D Virtual Cityscape for less than 15 percent of your local lookups. Watching the innovation in the space, however, is thrilling. The applications are already…

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TKG Data and Analysis: Weekly Recap

  • June 25, 2007
  • Mike Boland
  • Online/Interactive

In case you missed any posts last week, here is the TKG blog highlight reel. Click below to read each post in full. On the Road, Talking 'Local Local' and 'National Local' You learn a lot from talking to local…

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Verizon LiveSource Launches Free DA

  • June 22, 2007
  • Peter Krasilovsky
  • Directory Assistance, Mobile, Online/Interactive, Yellow Pages, Internet

Following in the footsteps of Jingle Nets’ 1-800-Free411 (and failed services, like inFreeDA), Verizon LiveSource has launched a trial of a free DA service in Boston and Denver. The ad-supported service boasts the catchy number: 800-THE-INFO. It uses Call Genie's…

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On the Road, Talking ‘Local Local’ and ‘National Local’

  • June 22, 2007
  • Peter Krasilovsky
  • Ad Sales, National, Advertising Networks, Contextual Advertising, Display Advertising, General Marketing, Online/Interactive, SMBs, User-Generated Content

You learn a lot from talking to local advertisers. Occasionally, I get to leave my ivory tower and give a speech or appear on a panel in front of local advertisers. Generally, I'm talking “Local Local.” A couple of weeks…

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Solving the Online Video Monetization Challenge

  • June 21, 2007
  • Mike Boland
  • Online/Interactive, Video, online

Summary Video search engine Blinkx has taken a considerable step toward monetization by developing an ad serving technology that contextually matches advertising with video clips. Known as Blinkx AdHoc, this will offer a few different ad formats including insertion of…

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Sprint Forms ‘4G Local Content Group’

  • June 21, 2007
  • Peter Krasilovsky
  • Online/Interactive

Sprint has formed a “4 G Local Content Group” that will handle "local news, weather, sports, traffic, directories, user reviews and other User Generated Content.” All this from a recruitment ad it placed for “an  innovative and creative Product Manager…

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