Citysearch’s New Era: A New TKG Advisory

For subscribers of The Kelsey Group’s Interactive Local Media Program, a new report is available that examines Citysearch’s recent moves to redefine itself. This includes last week’s redesign, new personalization features and the integration of small-business video ads.

It also pans back to examine an overall evolution that includes the recent Insider Pages acquisition (and related social media infusion and SEO benefits), management changes and growing physical sales assets. All these moves will help Citysearch differentiate itself in the crowded local search space.

More on Citysearch’s redesign last week is in Peter Krasilovsky’s previous post, and a summary of the new report can be found here.