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Monthly Archives: May 2007

Home 2007 May

10 Takeaways on Mapping from Where 2.0

  • May 31, 2007
  • Peter Krasilovsky
  • Online/Interactive

1. Maps are the height of the data pyramid. Once they’re populated, everything else (i.e. local search) gets easier. 2. 3D CityScapes are a big part of the future, and will drive new types of ecommerce. This is the expensive…

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NearbyNow: TXT Promoter Eyes 110 Malls

  • May 31, 2007
  • Peter Krasilovsky
  • Conferences, Coupons/Deals, Mobile, Online/Interactive

The success of American Idol’s TXT messaging voting has gotten women shoppers thinking of it as a major media guide, or so claims NearByNow Founder Scott Dunlap, who is pushing hard to provide TXT promotions to malls around the U.S.…

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Google Pushes Mobile Maps Through Free DA

  • May 31, 2007
  • Mike Boland
  • Directory Assistance, Google, Mapping, Microsoft, Mobile, Online/Interactive

Summary After completing a free DA call this week using Google's newly launched 800-GOOG411, we were asked if a text message was desired in addition to the free voice and "connect me" features (the multimodal functionality that is standard in…

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CBS Joins the Social Networking Scene

  • May 30, 2007
  • Mike Boland
  • Online/Interactive, Radio, Television, Local, Traditional Media

Summary CBS announced today that it has acquired London-based social networking site Last.fm for $280 million. The site claims about 15 million monthly users (4 million in the U.S.) and hangs its hat on music video distribution – thought to…

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Spot Runner Breaks Ground on a New Vertical

  • May 30, 2007
  • Mike Boland
  • Online/Interactive, Verticals, Video, online

Spot Runner announced a deal today with LexisNexis Martindale-Hubbell to distribute spot cable ad creation and buying capability to affiliated law firms. This can be compared to Spot Runner's deal with Coldwell Banker in the real estate vertical that gives…

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Where 2.0: The ‘3D Data Arms Race’

  • May 30, 2007
  • Peter Krasilovsky
  • Ad Sales, Blogging, Conferences, Google, Hyper-Local, Mapping, Microsoft, Mobile, Online/Interactive, Social, User-Generated Content, Web 2.0

Here at O’Reilly’s Where 2.0 conference in San Jose, an annual event for 800+ mashup developers, there’s no perspective yet on the importance of maps to the local ecosphere. But a picture is developing of a “3D Data arms race,”…

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The MapQuest Survey of Online Mapping Demand

  • May 30, 2007
  • Peter Krasilovsky
  • Mapping, Online/Interactive

Amidst all the whiz bang mapping apps showed off at Where 2.0, MapQuest Gm James Greiner brought everything back to Earth with a survey showing that just 42 percent of Internet users use mapping sites, and relatively light penetration of…

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Google to Bring the Carrot and the Stick to AdSense Partners

  • May 29, 2007
  • Mike Boland
  • Contextual Advertising, Google, Online/Interactive, SMBs

Summary              BizReport.com reports that Google will begin to axe websites from its AdSense publisher network that have an unfavorable "ad/edit" ratio (to use a magazine term). Though this seems detrimental to Google's strategy to extend its reach for brokering ads…

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MSFT Makes The Big Apple Searchable in 3-D

  • May 29, 2007
  • Mike Boland
  • Mapping, Microsoft, Online/Interactive, User-Generated Content

Microsoft announced this morning from the Where 2.0 conference that it will add New York City to the list of cities available in 3-D in Live Local Maps. We wrote about 3-D mapping and its possibilities for Local in a…

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Rumor Mill: Google to Buy Feedburner

  • May 25, 2007
  • Mike Boland
  • Google, Online/Interactive

The Vecosys blog is reporting the rumor (take it only as that) that Google has its crosshairs set on Feedburner for its next acquisition. This would make sense for Google, given its ongoing expansion of venues in which to broker…

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Google Patent Watching: Signs Of MoLo Development

  • May 25, 2007
  • Mike Boland
  • Google, Microsoft, Mobile, Online/Interactive

Summary Examining patent filings has become something of a beat, in the blogospheric reporting of online media. ZDNet's Russel Shaw takes a look at a fresh Google patent application for a new mobile local search app. The long term potential…

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Palore: ‘Forget Listings, I Want Just One Thing’

  • May 24, 2007
  • Peter Krasilovsky
  • Ad Sales, Contextual Advertising, Google, Hyper-Local, Online/Interactive, Social, User-Generated Content, Yellow Pages, Internet

We’re all guilty of feature creep. A lot of the stuff isn’t especially useful. Now comes Palore. When it comes to directory listings, Palore believes hardly any of the info is useful. In fact, consumers want to know just one…

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IAB Releases 2006 Ad Revenue Report

  • May 24, 2007
  • Mike Boland
  • Display Advertising, Online/Interactive, Paid Search, Video, online

Summary The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) released their annual Ad Revenue Report yesterday. Though there were increases in many online ad categories compared with 2005, it's interesting to note that nearly every one declined in percentage of…

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Spotzer Pursuing Multiple Formats for SME Video

  • May 23, 2007
  • Peter Krasilovsky
  • Ad Sales, Advertising Networks, Online/Interactive, SMBs, Television, Local, Video, online, Yellow Pages, Yellow Pages, European

Spotzer CEO founder Andrew Klein makes no bones about being inspired by SpotRunner, the break-through company that broke out last year by making it easy for small businesses to produce video and place it on local media. Spotzer is pretty…

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Local.com Launches Mobile Search Product

  • May 23, 2007
  • Mike Boland
  • Mobile, Online/Interactive

Local.com has announced a new mobile search product. Though it has been in testing for a while (I received a quick preview at SES in April), it officially launched today. Known as Local Mobile, the ad supported mobile site lets…

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Knight Foundation Injects Lots of Cash in Hyper-Local

  • May 23, 2007
  • Peter Krasilovsky
  • Hyper-Local, Online/Interactive, Social, User-Generated Content

It’s nice when a foundation puts itself in the middle of what’s happening, and uses its money to inject a little bit of the consumer’s interest in a commercial world. It’s a win-win. Most foundations, of course, don’t actually do…

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TKG Data & Analysis: Investments Indicate Online Growth

  • May 23, 2007
  • Mike Boland
  • Forecasts, Google, Mergers & Acquisitions, Microsoft, Online/Interactive, Verticals, Yahoo!, Yellow Pages

Summary An article yesterday on the SeekingAlpha blog examines a recent wave of investment consolidation in the online media space. This signals, among other things, an impending acceleration of advertising shifts from offline to off, and a revenue diversification play…

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Local Video Advertising: A New TKG White Paper

  • May 22, 2007
  • Mike Boland
  • Online/Interactive, Video, online

A new white paper was released today by The Kelsey Group that looks at recent trends in online video use and advertising. This is a trend we've also covered in previous posts, and it was a big theme at the…

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Welcome to the New TKG Blog

  • May 22, 2007
  • Mike Boland
  • Online/Interactive, Yellow Pages

You may have noticed we made some enhancements to the blog. These are part of an ongoing process to evolve the blog in various ways. You'll continue to see changes in both form and function over the coming weeks, as…

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ShopLocal Zeros in on ‘Unique Shopping Solutions’

  • May 21, 2007
  • Peter Krasilovsky
  • Advertising Networks, Classifieds, Google, Newspapers, Online/Interactive, Shopping, offline, Shopping, online, Yellow Pages, Internet

ShopLocal, the shopping service owned by Tribune, Gannett and McClatchy, often gets overlooked in the glare of Amazon, eBay and the pricing comparison engines. But the service’s three networks are now getting over 200 million page views a month, which…

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