http://staging.blog.biakelsey.com/index.php/2007/04/25/hp-buys-logoworks-entree-into-smes-2/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 http://staging.blog.biakelsey.com/index.php/2007/04/25/hp-buys-logoworks-entree-into-smes-2/comment-page-1/#comment-359639 Tue, 02 Jun 2009 17:38:04 +0000 #comment-359639 HP recently purchased EDS, a major consulting firm and defense contractor that does tons of business with the federal government. Then, they purchase LogoWorks, a semi-automated design firm specializing in logos for small businesses. It’s interesting to see such a wide niche they are trying to carve. It will be interesting to see how LogoWorks evolves in the hands of such a large company that is basically known for printers and laptops. Seems like they should stick to their core competencies.

]]> http://staging.blog.biakelsey.com/index.php/2007/04/25/hp-buys-logoworks-entree-into-smes-2/comment-page-1/#comment-328426 Sat, 17 Jan 2009 18:57:12 +0000 #comment-328426 I was in sales at LogoWorks a few years ago and know they struggled a bit with upselling their logo designs. Ironically, it was because many logos were never completed. Their bread and butter was logo design, and they were paid upfront and many clients quit after seeing the initial concepts (due in part to the create brief questionaire not being as informative as it could have been for the designers). I’m glad HP has the vision of focusing on the small business, instead of just selling the initial logo. Recently, I started an online business for logo designers and their clients located at http://logodesign-printing.com

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