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Monthly Archives: March 2007

Home 2007 March

A Conversation with ZipLocal

  • March 30, 2007
  • Mike Boland
  • Online/Interactive

Yesterday I had the opportunity to catch up with Elaine Kunda, CEO of newly launched (beta) Canadian local search site ZipLocal. The site currently covers Toronto and Montreal, but has 1.3 million Canadian business listings in 45 cities, which it…

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Google’s Expansion into Radio, Cable Sales Not Easy

  • March 30, 2007
  • Peter Krasilovsky
  • Google, Online/Interactive, Radio

Google is pushing hard to jumpstart its radio ad business, leveraging its $1.245 billion acquisition of the DMarc rep business in 2005. The search leader says it is working with 900 stations in 200 markets. But so far, according to…

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Yellowpages.com Joins MoLo Pack

  • March 30, 2007
  • Mike Boland
  • Mobile, Online/Interactive

Yellowpages.com today joined the ranks of local search providers that have an SMS-based mobile local search application. Similar to Google SMS and Yahoo! Mobile (and one from Starbucks), any cellphone user can send a business name or category in a…

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Closing the Gap With Maps, Revenues

  • March 29, 2007
  • Peter Krasilovsky
  • Google, Mapping, Microsoft, Online/Interactive

Map-centric directories from the likes of Google and Microsoft, enhanced with satellite and 3D imagery, are absolutely fascinating. They're also increasingly functional, with all kinds of searchable links. But is it really clear that they are the future of directories?…

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Oodle and iPoste Team Up

  • March 29, 2007
  • Mike Boland
  • Classifieds, Online/Interactive

Classified aggregator Oodle has offered to integrate its listings into community site iPoste. The press release doesn't mention if listings will flow in the other direction, but they should based on Oodle's aggregation model. Classified aggregation is all about in/out…

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EStara Brings Click-to-Call to Singapore

  • March 29, 2007
  • Mike Boland
  • International Markets, Yellow Pages

EStara announced this week that it will power the new click-to-call functionality of Yellow Pages Singapore's online directory, Yellowpages.com.sg. YPS is the largest directory publisher in Singapore and its online directory is the most trafficked online business directory there, according…

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EPrize Adds Games for SME Sites

  • March 28, 2007
  • Peter Krasilovsky
  • Online/Interactive

EPrize, a Michigan-based promotions fulfillment company that typically works with the likes of Proctor & Gamble and others, is pushing hard to add its games and sweepstakes promotions to small-business Web sites. The "Caffeine" product can get users to register…

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1-800-FREE411 Launches Category Search

  • March 28, 2007
  • Peter Krasilovsky
  • Directory Assistance, Online/Interactive

The path to self-sustaining revenues for free directory assistance isn't clear yet. But if there is any real money to be made, it is going to come from category search. Unlike name search, users don't have a clear idea who…

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Cable Cos Get in on Quad Play, Target SMBs

  • March 28, 2007
  • Mike Boland
  • Online/Interactive, SMBs

One of the foreseen deficiencies that could hold cable companies back in the battle for bundled services is the lack of wireless service assets. Though they possess short-run advantages in the relative ease in building a voice business (compared with…

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Yahoo! Pushes Webification Trend Forward

  • March 28, 2007
  • Mike Boland
  • Online/Interactive, Yahoo!

Yahoo! this week launched a new version of its free Web site development and hosting product, through Yahoo! Small Business. Although it previously had a free tool for small businesses to establish a Web presence, this is an improvement because…

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CTIA Under Way: MoLo News to Come

  • March 27, 2007
  • Mike Boland
  • Mobile, Online/Interactive

The CTIA Wireless confab is under way, and we're expecting a host of product launches and announcements that have implications for mobile local search. A prelude to some of these were given last week at TKG's Drilling Down On Local…

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Local ’07: Ralph Kunz, Nokia Multimedia

  • March 26, 2007
  • Peter Krasilovsky
  • Mobile, Online/Interactive

The big picture guys know the battle of the future isn't just between newspapers or Yellow Pages and Google/Yahoo!. Indeed, as society goes mobile, it is also between the content owners and handset manufacturers. During his Day 2 opening keynote…

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Local ’07: Peter Horan, IAC

  • March 26, 2007
  • Peter Krasilovsky
  • Online/Interactive

Peter Horan, IAC Media and Entertainment's new head from About.com and other companies, says he's a "guy who has to run Web sites for a living and sell stuff," so he takes "a very pragmatic view. Visionaries and consultants aren't…

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Local ’07: Nick Grouf, Spot Runner

  • March 26, 2007
  • Peter Krasilovsky
  • Online/Interactive

Spot Runner, the high-profile video production house and media buyer for small businesses, is winning some big deals with national players that want to provide solutions for partners and affiliates and also target locally. During his Day 1 keynote at…

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Yell for Sale?

  • March 23, 2007
  • Charles Laughlin
  • International Markets, Yellow Pages

It appears Yell Group may be the target of an unnamed private equity group hoping to pursue an LBO of Yell, which is the leading YP publisher in the U.K. and Spain and the largest U.S. independent publisher through its…

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NZ Sale Appears Close at Hand – Update

  • March 22, 2007
  • Charles Laughlin
  • International Markets, Mergers & Acquisitions, Yellow Pages

The latest news on the sale of Yellow Pages Group (New Zealand) is that a partnership of the private equity KKR and Australia's Seven Network has made a final offer of about NZ$2.2 billion, which is about 9 times the…

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Live from DDL: Social Media and Mobile

  • March 21, 2007
  • Mike Boland
  • Mobile, Online/Interactive

A close second to video in terms of getting "airtime" here at the Drilling Down on Local show, has been (a two-way tie between) social media and mobile. Leading up to the conference, there has been a lot of conversation…

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Live From DDL: Video, Video, Video

  • March 21, 2007
  • Mike Boland
  • Online/Interactive, Video, online

Video has taken center stage at Drilling Down on Local '07. Actual local video ads are getting a lot of play on the jumbo-tron screens that flank the stage  both between sessions and during some presentations. This has been…

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Green Backlash Against Phone Books Brewing in Norway

  • March 21, 2007
  • Charles Laughlin
  • International Markets, Yellow Pages, Yellow Pages, Print

Earlier this week I was rereading the transcript of the Nordic directory publisher Eniro's Q4 2006 earnings call, and I paid a bit more attention to an item I had glossed over the first time through, when I was more…

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Local 07: Veronis on Financial Outlook for Local

  • March 21, 2007
  • Peter Krasilovsky
  • Online/Interactive, Traditional Media, Video, online

Nick Veronis, managing director of Veronis Suhler Stevenson, says he doesn't see a "dollar for dollar" transfer between incumbent media in the local arena and their Internet offspring, but publishers are in a position to make money online. "The big…

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