Idearc held its coming-out party today. President and CEO Kathy Harless sounded positively giddy: "This is an exciting day for us. We're off to a strong start as a publicly traded company. We have an established, value-generating portfolio, a resilient…
I'm a few days late to this, but FAST earlier in the week announced the launch of AdMomentum, a new contextual ad system meant to compete with Google's AdSense. AdMomentum will let Web site publishers sidestep Google and other online…
There is no better guide to how to avoid the potholes in hyper-local than Judy's Book cofounder Andy Sack, who has been writing a series of "don't do this at home" posts about Judy's Book's failed efforts building an online…
In the wake of the hard knocks reported by community journalism sites such as Backfence, and social review sites such as Judy's Book and Insider Pages, it seems to be a good time to reassess the category, starting with a…
Social media has been gaining steam over the past three years with advertisers large and small trying to find ways to harness and use popular social media sites to their advantage. Noticeably absent from the gathering has been the Yellow…
The online video space continues to see a lot of action. This is not to be confused with the IPTV space, talked about in the previous post, which involves telco-delivered video service packages (akin to cable). Online video is rather…
AT&T's triple-play product bundle, U-verse, is currently available in 11 U.S. markets and is largely in testing phases. It has a long way to go before it can compete with cable offerings in many markets, but once it clears content…
Search Engine Watch's Kevin Newcomb reports that Michael Gray will post 20 interviews with local search marketers and experts on his Graywolf's SEO Blog this week. So far he's posted a handful, including Aaron Wall, Dean Bloomfield, Bill Slawski and…
Krillion, a start-up with deep pockets from Hummer Winblad, launched the first iteration of its "localized search engine" today. The highly attractive, ad-supported service is kicking off with a dedicated appliance search. The next wave of localized searches will include…
The decline of their ad share with retailers has newspapers worried to death. But several execs speaking at the NAA Marketing Conference last week in Las Vegas said they can bring retailers back into the fold with special vertical sites.…
Even as Yahoo! pushes hard to fully partner with newspapers online, Google has taken a different tack, offering to sell advertising for newspapers in print. The Google Print Ads program began in June 2005 with magazines to decidedly mixed…
The New York Times reports that Comcast attributes its strong fourth-quarter earnings in which profits tripled on bundled services (voice, video and Internet). Competition is heating up in the triple-play space, as we keep saying. It should be…
GigaOm reports on a new local city guide-like product being tested by Yahoo!. It's called Our City (sounds an awful lot like Ask's new local search product, AskCity) and is being tested in Bangalore and New Delhi. From the looks…
ZDNet reports on two different mobile usage studies here and here. Both show usage and revenues growing dramatically over the next three to five years, with entertainment services (games, music, TV) having the steepest incline. Though search wasn't mentioned, increased…
It has been a month now. At the beginning of the year, as everyone who is reading this certainly knows, The Wall Street Journal reduced the width of the paper to save $18 million. My visceral reaction was negative, but…
Here is a new article from Stuff in New Zealand reporting that 10 bidders are expected to make a run at Yellow Pages Group New Zealand, among them Sensis (via parent company Telstra) and a rash of media and private…
Newspapers can't expect to beat Yellow Pages or Google in broad local advertiser categories, but they can focus on niche areas and invest in human editors and SEO to bring out their real strengths in the local marketplace, according to…
I've seen several announcements in recent days and weeks in the online Yellow Pages space that are worthy of your attention. First, the European directory publishers PagesJaunes Groupe and Seat Pagine Gialle have both launched beta online classified services, offering…
