Comments on: Are IYPs the Next Online Video Frontier? http://staging.blog.biakelsey.com/index.php/2007/02/20/are-iyps-the-next-online-video-frontier/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 By: Utilizing Online Video To Grow Your Small Business http://staging.blog.biakelsey.com/index.php/2007/02/20/are-iyps-the-next-online-video-frontier/comment-page-1/#comment-1405552 Tue, 09 Oct 2012 15:33:24 +0000 #comment-1405552 […] visibility and drives more action online than images and text. According to the BIA Kelsey Group, viewers engage more after watching a video, with clicks for more information increasing by 30-40% and phone inquiries by […]

]]> By: Use video to add impact to your online presence « Affinity Express Blog http://staging.blog.biakelsey.com/index.php/2007/02/20/are-iyps-the-next-online-video-frontier/comment-page-1/#comment-939605 Tue, 07 Aug 2012 18:56:52 +0000 #comment-939605 […] to purchase a product after watching a product video. According to the BIA Kelsey Group, viewers engage more after watching a video, with clicks for more information increasing by 30-40% and phone inquiries by […]

]]> By: Eaco http://staging.blog.biakelsey.com/index.php/2007/02/20/are-iyps-the-next-online-video-frontier/comment-page-1/#comment-847998 Tue, 26 Jun 2012 13:44:44 +0000 #comment-847998 Its 5 years since this article was first published, and yet we still see hardly any directories fully embracing video. What has been the hold up?

]]> By: Every website – not to mention every company,must now provide video content « Media Handlers http://staging.blog.biakelsey.com/index.php/2007/02/20/are-iyps-the-next-online-video-frontier/comment-page-1/#comment-845815 Tue, 26 Jun 2012 00:35:19 +0000 #comment-845815 […] can drive 36% more clicks, 20% more inbound calls, and more than double time on site. A recent Kelsey Group study found 55% of people who view a video visit the company’s Web site; 30% visit a physical store; […]

]]> By: Videos of Anything | In Video Service http://staging.blog.biakelsey.com/index.php/2007/02/20/are-iyps-the-next-online-video-frontier/comment-page-1/#comment-464802 Fri, 12 Aug 2011 22:43:48 +0000 #comment-464802 […] action online than plain images and text. For example, according to the BIA Kelsey Group, viewers engage more after watching a video, with clicks for more information increasing by 30-40% and phone inquiries by […]

]]> By: 5 Tips for Using Online Video to Market Your Small Business http://staging.blog.biakelsey.com/index.php/2007/02/20/are-iyps-the-next-online-video-frontier/comment-page-1/#comment-412485 Thu, 25 Feb 2010 13:01:29 +0000 #comment-412485 […] action online than plain images and text. For example, according to the BIA Kelsey Group, viewers engage more after watching a video, with clicks for more information increasing by 30-40% and phone inquiries by […]

]]> By: Matt Kennedy http://staging.blog.biakelsey.com/index.php/2007/02/20/are-iyps-the-next-online-video-frontier/comment-page-1/#comment-2796 Wed, 21 Feb 2007 00:00:00 +0000 #comment-2796 I’d be curious to know the methodology behind the "User View Study." On one hand, it certainly shows a strong conversion of people choosing to view an online video commercial. On the other hand, at face value, the stat tells us nothing about the efficacy of online video advertising in DRAWING consumer attention to a web site.

In other words, a consumer clicking to view a video is logically predisposed toward the product, so the higher conversion makes sense, but is the presence of the video alone enough to drive traffic?

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