http://staging.blog.biakelsey.com/index.php/2007/02/16/dex-usage-and-sales-strategy-seems-to-have-paid-off/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 http://staging.blog.biakelsey.com/index.php/2007/02/16/dex-usage-and-sales-strategy-seems-to-have-paid-off/comment-page-1/#comment-2795 Sat, 17 Feb 2007 00:00:00 +0000 #comment-2795 Actually, the larger story is Dex emulating a classic "independent" sales strategy to steal market share from…the independent!? Or reverting to coupons (!?) to generate consumer interest and usage? What all this really means but doesn’t say is that in most markets the incumbent and independent will continue to duke it out for revenue and market share over both a declining base of disinterested, unmotivated advertisers and disengaged users. For investors and executive level managers the question is how does this strategy help to sustain the traditionally fat incumbent print YP margins? The answer is: it doesn’t.

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