Comments on: ShopLocal Goes vLog With ’Digital Punch’ http://staging.blog.biakelsey.com/index.php/2007/01/04/shoplocal-goes-vlog-with-digital-punch/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 By: Mike http://staging.blog.biakelsey.com/index.php/2007/01/04/shoplocal-goes-vlog-with-digital-punch/comment-page-1/#comment-2758 Thu, 04 Jan 2007 00:00:00 +0000 #comment-2758 This is interesting, and i think a good move by ShopLocal. This type of viral marketing can be a double edged sword though. Viral (and cheap) exposure can be gained but you can sometimes cede control over what might be a finely tuned marketing message. I don’t think this is a big deal but some companies obviously do.

Those that can let go of this control will succeed most at viral marketing. It’s all or nothing. Creating a viral marketing campaign that only tries to cloak a sales pitch (like Sony WalMart and others have done with bogus blogs), is sniffed out quickly by an astute consumer base, and will do more harm than good. It doesn’t seem like that’s the case with ShopLocal, but this should always be remembered when trying to pull this off.

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