Yahoo! has launched a new local advertising search product called Featured Listings. You can see it here on the product page.The advertising product is a fixed ad unit that is sold by position across all local categories. There are "North"…
We wrote about online video start-up DaveTV in last year's White Paper "From Reach to Targeting: The Transfomation of Television in the Internet Age" (and here). Om Malik has a quick analysis of the company's contextualized ad strategy for video…
It's official: The Washington Post's Express has launched its Web site, Readexpress.com. The site was already announced, but it is live for the first time today. Express is a free daily metro aimed at commuters and younger readers that has…
Lots of interesting things have happened so far this week, mostly in the online video, social networking, and online news and classifieds spaces. Here is a quick recap:—Many of the monetization challenges that face MySpace (analyzed in yesterday's post) also…
The New York Times has a good piece on the monetization challenges and opportunities faced by MySpace. Though the site is second only to Yahoo! in the traffic it receives, its revenues are less than one-twentieth of Yahoo!'s.From the article:In…
Here at the YPA convention, a panel discussion featuring independent Yellow Pages publishers unveiled one of the worst-kept secrets in the industry. There is a very early effort afoot to combine the three major North American industry trade associations into…
The Magic is Back, and don't let anyone tell you different.Here at the Yellow Pages Association's annual confab, there is a general air of optimism about the industry. It's sort of the same feeling people get when they anticipate a…
This writer shares a personal experience that convinced him at least that Craigslist was a more efficient way than Yellow Pages to locate a tradesperson to install his ceiling fan. It's worth reading and absorbing. The premise is that posting…
The Google calendar product was launched about a week ago. Philipp Lenssen has posted a list of "interesting google calendars" with screen shots. It's worth the time to look at his list.
Here is a roundup of this week's notable happenings from around the local media world:—Job search engine Simply Hired raised $13.5 million in a third round of funding from Foundation Capital and Fox Interactive Media. It will use the funds…
This Red Herring article takes a hard look at the social networking space and asks whether we are in a bubble, what are sustainable advertising and revenue models, and will we see consolidation in the space soon?The amount of VC…
A lot has been happenning this week in the online video space: —AT&T announced yesterday that it will partner with IPTV content aggregator and platform provider Akimbo. The partnership will bring together Akimbo's movie and TV downloads and AT&T's Homezone…
Saw this today in an AP report on Yahoo!'s 1Q earnings: In a report released earlier this month, Merrill Lynch media analyst Lauren Rich Fine estimated spending on Internet ads this year will increase 27 percent to $14.5 billion, surpassing…
This morning I had the chance to talk to ZiXXo CEO Mike Hogan. ZiXXO has positioned itself as a platform provider for online coupon distribution and syndication. It also has a destination site where users can look up local coupons…
So the news alert comes in over the PR Newswire: "Yellow Pages Face Extinction Due to PaperlessPetition.org." Using Earth Day 2006 as its excuse, PaperlessPetition.org essentially suggests that publishers eliminate print Yellow Pages in favor of Internet directories. The author…
This article from Forbes.com analyzes the highly competitive online mapping space and the monetization strategies that are starting to be seen. There are also many smaller start-ups that play a part in the online mapping food chain, according to the…
Reports came out over the weekend that Yell Group is the sole remaining bidder for Telefonica Publicidad e Informacion, the publicly listed Spanish publisher that is 60 percent owned by Spanish telecom Telefonica. According to news reports, several private equity…
Yahoo! has launched a new mail interface that appears to carry the title Yahoo! Mail Beta. It was advertised to me as AT&T Yahoo! Mail, as I am an AT&T broadband customer who is served by the content partnership between…
This ClickZ article has more on vertical sites (an addendum to the previous post) and on Google Base's potentially disruptive effect on existing online classified verticals. An interesting read.
