After Microsoft acquired video game advertising company Massive late last month, the concept of placing ads in video games seems to have gotten more attention from the media and investment community. We've blogged at length about video game advertising and…
Have you registered your "dot" mobi domain name? You better get to it because they're going fast. A company founded with the help of Microsoft, Google, Vodafone and Nokia is now registering "dot" mobi domains. Ever since the Internet became…
Yell Group got a loud round of applause from Merrill Lynch as the company reiterated its "buy" advice after releasing its full-year results. Among the various metrics shared by Yell, the most impressive was the 10 percent organic growth. This…
Last week, Matt Booth and I were briefed on the third release of Windows Live Local, which has some impressive new features that have gone live (obvious pun not intended) today. As we pointed out in an Advisory in March…
Not a lot of time to blog today, but Google has fired the latest shot in the quickly developing search engine marketing space by adding the capability for advertisers to distribute video ads throughout its content network. Marketers will be…
This morning's New York Times (subscription required) has two major stories about the newspaper industry on the front page of the business section. Columnist David Carr reported a conversation he had with an editor of a major newspaper about a…
Just a quick note to announce that a new ILM Advisory has been released today that examines Yahoo!'s and Microsoft's new and enhanced SEM platforms. A summary of the Advisory can be found here and here is the official cover…
It is an old saw in the Yellow Pages business that the industry's three greatest strengths are its sales force, data collection and ability to publish a virtually error-free directory. Like most businesses, Yellow Pages looks simple from the outside…
Barry Schwartz at SEW pointed to an item on the Google Blog on Monday that announced Google's plans to integrate AdWords with Google Base. We speculated on this possibility in the Nov. 3, 2005, issue of Local Media Journal (after…
Over the past several months, we have been working on expanding our coverage and building new proprietary research, market estimates and company profiles around several new coverage areas. We will be releasing forecasts, data, research and White Papers this year…
In case you haven't seen it, the Yahoo! home page has a new look. There is also lots of new ajax functionality baked in (similar to the recent enhancements to Ask.com). Here is coverage from CNET and Search Engine Journal.
Online directory technology provider Local Matters is touting the launch of R.H. Donnelley's Chicago.B2B.com, a "local search and shopping marketplace" for Chicago-area businesses. The site uses Local Matters' Destination Search platform, which is being positioned as a solution for directory…
It seems the folks at GoYellow.de saw something in Paris Hilton that escaped the rest of us. And then Paris broke their hearts. The German online Yellow Pages directory has cut short its relationship with Paris to promote the upstart…
Classified aggregator Oodle launched today in the U.K. The press release is here, and we'll have more after we get the chance to talk to the company later this week.
The San Jose Mercury News has an interesting article today about cost-per-action advertising, and the relaunch of search engine Snap by serial entrepreneur and paid search luminary Bill Gross. Interestingly, cost-per-action could begin to receive more attention and use among…
Business 2.0's Future Boy has a very interesting column about Google's possible plans for Google Earth. The company is moving toward letting users design and create objects on its virtual Earthscape using simple 3-D modeling software. These can be representations…
CNET has a good wrap-up of Google's press day product launches. More to come.
Here's an interesting piece from CNET about local advertisers marketing themselves on MySpace. In essence a business can set up a profile on MySpace in the same way that a teenager would. We wrote about this concept a few weeks…
We spoke with Scott Randall, CEO of shopping engine Yokel, recently about the site's market positioning and some of the challenges of building an online shopping model (majority of conversions happen offline, difficulty in tracking consumer's, lack of inventory data,…
Google's second annual press day is going on as we speak. I've been watching bits and pieces of the webcast and will have more commentary later. You can watch it here, and read Philipp Lessen's live blogging of the event…
