YPC Gets New CTO

YellowPages.com has landed a new CTO, Brad Mohs, whose background includes stints at Scientific Games and AutoTrader.com. At Scientific Games, Mohs worked on developing software for lottery organizations, including systems capable of more than 1 million transactions per minute. At…

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Evans Earns Honor

We offer our congratulations to Perry Evans, long a friend of The Kelsey Group, for being named "Entrepreneur of the Year" by Ernst & Young in the software category. The award was given regionally and was announced at a Denver…

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Google Video Ads

Google is testing video ads, suggesting that it might be interested in moving from a paid content model to an ad-supported one that could be integrated with AdWords. In addition to testing the software, Google is no doubt testing the…

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Ether Goes Live

Tomorrow, Ingenio's intellectual capital monetization machine — or Ether as Ingenio named it — goes live. Ingenio was once Keen.com — an early entrant to the peer-to-peer connectivity space. Ether is designed to help individuals leverage their IP capacity by…

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Google CPA Test

David Jackson posted an invitation e-mail from Google regarding its pending CPA test. A CPA-based ad product is part of the wider strategy to push toward landing page optimization, conversion tracking products like the rumored GBuy, offline media ads and…

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InsiderPages & San Francisco

InsiderPages announced the completion of its first San Francisco Bay Area consumer reviews drive. The fundraising effort generated more than 4,500 reviews by area clubs and schools. InsiderPages distributed $8,000 to participating schools as a result of the program, or…

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Singapore Rising?

We just came across this item on the Asia Corporate News that Yellow Pages Singapore is getting some positive coverage from at least one financial analyst, a reflection of the company's ongoing turnaround efforts. One of the leaders of the…

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More National Sales

A nice ad in today's WSJ Marketing Section from Google suggests the global search engine company wants to ramp up its sales capacity to "blue chip" clients. The ad, leveraging the familiar primary colors and clean design of Google's general…

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More Radio

In addition to Matt's post below, it is worth noting that a very high proportion — more than 75 percent — of radio advertising revenues are "local" in nature. This fact is sometimes underappreciated because the ad dollars flow from…

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Radio Spot Auctions

Ben Kuo from SoCalTech.com recently interviewed Bid4Spots Founder and CEO Dave Newmark. Bid4Spots is a Los Angeles area company that auctions unsold radio inventory through a weekly reverse auction. Interview Bid4Spots Web site During the auction process radio stations compete…

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