Citysearch says its pay-for-performance ad program is taking in an eye-popping "average" of $500 per month from advertisers, or $6,000 per year, according to a Sept. 4 article by Ann Meyer in the Chicago Tribune.If the figure is accurate, that…
Newspapers are said to be culturally inclined to fail on the Web. But people make exceptions when Rob Curley or Adrian Holovaty is involved. Curley transformed Morris Communications' Topeka Capital-Journal into a highly interactive platform from 1997 to 2002 (with…
Travel is a special side of "local." Some local sites in travel-heavy locales, such as SignOn San Diego and Vegas.com, get 60 percent or more of their traffic from visitors.But I have never really been an early adopter of travel…
For those of you still in front of your computers on Friday afternoon before the long weekend, Business 2.0's "Future Boy" has a great column on a countercultural influence — best exemplified by the Burning Man festival currently raging on…
The senior management of TMP Worldwide Advertising and Communications in North America has acquired the agency from Monster Worldwide with backing from VSS Mezzanine Partners, an investment fund managed by Veronis Suhler Stevenson. The deal is valued at US$45 million.…
Interesting articles today in Media Post Online about how online media got the scoop on two stories before mainstream mass media. Yesterday a big news report in all media, including various online news alerts, was how CBS gave its new…
Yellow Book issued a press release yesterday citing new results from the Yellow Pages Market Reporter that showed it has a usage leadership position in Chicago, Philadelphia, Pittsburgh, and Northern Virginia. The release also noted that Yellow Book has moved…
The majority of U.S. Realtors prefer online real estate to newspapers, according to a new report from Peter Zollman's Classified Intelligence. Fifty-one percent of real estate agents surveyed said they advertise online. Many likewise plan to cut back newspaper spending…
A pair of reports released this week forecast IPTV subscriber and revenue growth for the next four years. Both Gartner and Research and Markets predict solid growth for IPTV by 2010. The growth of IPTV will have implications for local…
The San Jose Mercury News' Dean Takahashi writes about using a MySpace profile as an advertising vehicle. Lots of businesses large and small have caught on to this concept and it will continue to grow. We wrote about the local…
There has been substantial coverage today on the ad deal formed between eBay and Google. There is a lot to this deal, notably the pay-per-call advertising implications brought by the integration of eBay-owned Skype and Google's extensive online ad network…
Yahoo! continues to integrate different forms of social media. This time the venue for the integration is Yahoo! Maps. Om Malik's blog reports that Yahoo! Local today will bring in the Flickr photo-sharing service and Upcoming, a social online calendar…
Under the headline "Here's a $14 Billion Print Business That's Loving the Digital Revolution," Ad Age's Abbey Klaassen writes that the Yellow Pages industry "is finding traditional plus digital equals a whole greater than the sum of its parts." What…
Local search engine TrueLocal, which provides enhanced listing info for franchisees and brands, is trying out direct sales via a five-person call center. According to Founder Jake Bailes, the call center will target specific verticals, market-by-market (i.e., tire stores in…
Last week we previewed local product and inventory search provider NearbyNow. The company has since announced a key partnership that will form the basis of its local search model going forward. Its partner is the Eastridge mall in San Jose,…
Search Engine Watch speculates that Yahoo!'s Panama search engine marketing platform could be here sooner than its recent delays have indicated.
We often cite U.S. Census Bureau data that report e-commerce accounts for only 2.5 percent of total U.S. retail spending (the rest is offline). Here is an indication that this is shifting. If this is true, it could have considerable…
About 50 percent of small businesses in the U.S. now have "Web sites" — or pages, microsites, listings, pages or even e-mail addresses that they might call Web sites when asked in phone surveys. The number of real Web sites…
Last week, we wrote about local product and inventory search provider NearbyNow (an extended write-up of the company is in this week's Local Media Journal and coming tomorrow on the blog). A key part of NearbyNow's model will be to…
Yahoo! Local now relies on more than a dozen resellers, in addition to its own self-service center, says Yahoo! Local GM Paul Levine, who was speaking on a Small Business Commando Tele-Seminar with Dick Larkin and Kelsey's Matt Booth. "They…
