At a presentation on Friday for the San Diego ad community, Microsoft reps played up local targeting as a key feature of its new adCenter, which is vying to win market share against Google and Yahoo! Search. Microsoft reps noted…
Location-based services for mobile haven't been given the marketing-friendly monikers of say, "iTunes." Some solutions were presented this week at CTIA Wireless Entertainment in L.A. by Joe Astroth, AutoDesk's executive VP of location services. Astroth proposes the following:• POtainment for…
Mobile search is seen as the big problem to solve in the directory business. But in the mobile business, many eyes are also on the development of location-based services, which are on the cusp of serious rollouts after years of…
Yahoo! has appointed former Knight Ridder Digital head Hilary Schneider as senior vice president of Marketplaces, a newly formed unit including Autos, Classifieds, HotJobs, Personals, Real Estate, Shopping & Auctions, Travel and Yellow Pages. Schneider's arrival means that Yahoo! Local…
I shop at places like Sam's Club as infrequently as possible, typically once a year before a big Fourth of July wingding that is attended (at least it seems to me) by at least as many people as there were…
Apple's introduction yesterday of a device that will wirelessly pull content from a computer to a television set, has an eerie relevance to my conversation last week with Jason Holloway, CEO of online video start-up Dovetail.tv. One of the challenges…
Flying in the face of reports and general conjecture throughout the media and blogosphere that newspapers and traditional media companies have done a lackluster job in establishing online ad models, is a report from private-equity group Veronis Suhler Stevenson described…
Intuit and Google announced a series of landmark deals today at 12 p.m. PDT that have the potential to transform Internet marketing for small and medium-size businesses. The deals involve several Google components that will be bundled in the U.S.…
Today's Media Life talks about this week's release from Borrell Associates that shows local search revenues will jump 31.6 percent in 2007. What is most interesting about this is Borrell Associates' prediction that local Web advertising is going to explode…
InfoSpace continued the product evolution of its Find It mobile application with its latest release earlier this week, offering better features for consumers and a performance ad model for advertisers. This version of Find It offers consumers "eyes free driving…
What do the largest Yellow Pages company in the world and an independent privately held directory business have in common? Quite a lot it seems. In seeking a way to convey the thinking of the keynote speakers at our upcoming…
Many have written off their public libraries as quaint (and expensive) throwbacks in an era with ready access to Google, Borders and Starbucks. But as made clear in "Libraries in the Digital Age: Implications for Publishers," a stimulating new EPS…
Two articles popped up in my Google or Yahoo! alerts for "Yellow Pages." Both were newspaper articles that related to the Yellow Pages business. They provide a good reason why newspaper circulation is falling: The columns are poorly written, inaccurate…
R.H. Donnelley issued this statement today regarding the issue that has emerged over CEO Dave Swanson's educational background.
My friends and former colleagues at Borrell Associates have released a new report projecting $7.7 billion in local online revenues for 2007 — a dramatic jump of 31.6 percent from 2006. But a major chunk comes from paid search and…
Donna Bogatin had an interesting blog post yesterday based on comments made by Sheryl Sandberg, VP of global online sales and operations for Google. Ever since I attended the Google University in December 2002 with former Kelsey analyst Greg Sterling,…
We just got off the phone with Sean Greene at R.H. Donnelley who walked us through the rationale of his company's acquisition of LocalLaunch, which was announced earlier today. We will explore the deal in next week's Local Media Journal,…
As the lead organizer of The Kelsey Group's DDC 2006 event, I'm pretty proud of our lineup of keynote speakers and grateful for the help I've gotten from my colleagues in bringing them on board. In order to give the…
This one surprised me a little. The U.K. competition commission has decided that Yell, which has been operating under a pretty strict price cap (actually a regime that required annual rate reductions), will from April 2008 forward be able to…
Earlier this week I had the chance to speak with Jason Holloway, CEO of online video start-up Dovetail.tv. The company's sweet spot is the "middle" of the tail — between mass-market broadcast content (head) and the YouTubes (long tail) of…
