Yell Mines Banking, Packaged Goods Experience in New CMO

Yell Group has hired a new chief marketing officer, Helen Stevenson, a veteran marketing executive with experience in banking and consumer products.

Stevenson replaces Anne Franke, the CMO who left the U.K. directory company earlier this year, after serving as Yell’s first CMO from early 2004. Franke reportedly left to run her own start-up business. Here is Yell’s announcement of the appointment.

Stevenson spent nearly 20 years in marketing at Mars Confectionary, where Franke also had worked. Stevenson is joining Yell from Lloyds TSB, where she serves as group marketing director. She will assume her Yell UK post in November.