http://staging.blog.biakelsey.com/index.php/2006/09/17/YPG-to-Face-New-Toronto-Competitor/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 http://staging.blog.biakelsey.com/index.php/2006/09/17/YPG-to-Face-New-Toronto-Competitor/comment-page-1/#comment-2230 Mon, 18 Sep 2006 00:00:00 +0000 #comment-2230 Charles, Ottawa is also a market where there are some new entrants after YPG shut down the ADS/SuperPages books. Given how competitive Toronto media is across all channels, pretty bold strategy what are they doing differently than ADS did?

]]> http://staging.blog.biakelsey.com/index.php/2006/09/17/YPG-to-Face-New-Toronto-Competitor/comment-page-1/#comment-2231 Mon, 18 Sep 2006 00:00:00 +0000 #comment-2231 I would offer a couple of thoughts. The old PDC business in Canada never invested enough to do this right, i.e., enough channel, distribution and promotion. Look at Calgary before and after HM bought CPD. Another idea which is harder to quantify, is that a competitive publisher has to have that mentality going in, that being an incumbent in one place and an independent in another is hard, without a very clear separation between the two. That said, if it were easy, it would have been done successfully already.

]]>