When directory services customers find out that on the internet they can actually get a feed-back of the effect of their advertising money spent, they will begin to find an interest in the effect of traditionally yellow page advertising. Not everybody will be too happy about that.

When directory services begin to transfer themselves into real online business with user advantages that are beyond that of simple search in a paper yellow page directory put on the internet with banner adds, the users will really get an advantage, and the book will die.

Some directory services may think, that since there is still money to be earned on paper, they are in no hurry to to transfer. Wrong! What is going to happen, is that other more user friendly services with more contemporary business models will have taken their places in the meantime. Get moving!