E-Commerce Growing as a Percentage of Retail?

We often cite U.S. Census Bureau data that report e-commerce accounts for only 2.5 percent of total U.S. retail spending (the rest is offline). Here is an indication that this is shifting. If this is true, it could have considerable effects on shopping engines, local search and business models built on leading offline purchases with coupons and inventory data. These are important models, and the variables that affect them will be further analyzed in a few reports we have in the pipeline. Stay tuned.