Comments on: Google Brings Coupons to Local Search http://staging.blog.biakelsey.com/index.php/2006/08/15/Google-Brings-Coupons-to-Local-Search/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 By: jm http://staging.blog.biakelsey.com/index.php/2006/08/15/Google-Brings-Coupons-to-Local-Search/comment-page-1/#comment-2085 Sun, 18 Feb 2007 00:00:00 +0000 #comment-2085 http://www.3cdepot.com not only lets you sell any thing you can imagine for free but it has just introduced the coolest private party video ads. Type in camera in the find field and you can see one for yourself on the right hand part of the page. They put multiple video ads on a page . Check it out they are you tube for advertising.

]]> By: Mike Hogan http://staging.blog.biakelsey.com/index.php/2006/08/15/Google-Brings-Coupons-to-Local-Search/comment-page-1/#comment-2084 Tue, 15 Aug 2006 00:00:00 +0000 #comment-2084 Google is looking to do to coupons what Craigslist has done to classifieds; namely leverage free Internet-based distribution to disrupt and cannibalize the market. Valpak has provided Google the critical mass they need to establish themselves as a destination site for coupons and to jump-start their simple self-service coupon offering.

This move really validates the market for online local coupons, which ZiXXo has pioneered. At this point, I believe that the heads of AOL, MSN, Yahoo, IAC, News Corp. et al. are asking what their coupon strategy should be. Google is looking to build a silo of coupons on their site. ZiXXo differs in that we offer a syndication network of online coupons. We are in talks with most of the big guys about leveraging our solution for self-service and syndication, and I expect that this will accelerate those talks. Basically, we want to be the arms merchant in the battle to be the local coupon destination site.

The offline coupons folks, Valpak, MoneyMailer, ADVO, etc. also need to figure out how they will respond to Google. Again I believe that ZiXXo provides a mechanism to respond to them. We provide the self-service, the API for integration of coupons into content, tracking and reporting, coupon management (e.g. pausing coupons) and more. I believe that Google's coupon solution will be a shot across the bow of these folks.

It will be interesting to see what happens next.

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