Google Distributes MTV Content

Google will start distributing video clips from MTV Networks shows as a source of content and revenues for its video affiliate partners. The deal includes 100 hours of programming, including "Laguna Beach: The Real Orange County," "SpongeBob SquarePants" and MTV’s Video Music Awards. "The partnership will expand video through Google’s advertising network to a variety of sites and is likely to spawn further such deals, making video a far more integral element of online advertising." In addition, Google will offer consumers the ability to download select shows for $1.99, similar to Apple's iTunes. (Source: AP)