VZN Buys Search Marketing Firm

Just saw this item announcing that Verizon Directories has acquired SEM firm Inceptor.com. This appears to be an effort to bolster SuperPages.com’s ability to drive traffic to support its online advertisers.

Verizon Directories is in the process of being spun off or sold and has drawn some interest from private equities. Having a strong, sustainable online product is critical to Verizon’s long-term value story.

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