RHD Unveils ChicagoB2B.com

Online directory technology provider Local Matters is touting the launch of R.H. Donnelley's Chicago.B2B.com, a "local search and shopping marketplace" for Chicago-area businesses. The site uses Local Matters' Destination Search platform, which is being positioned as a solution for directory…

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Snap Relaunches

The San Jose Mercury News has an interesting article today about cost-per-action advertising, and the relaunch of search engine Snap by serial entrepreneur and paid search luminary Bill Gross. Interestingly, cost-per-action could begin to receive more attention and use among…

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The Virtual Googleverse

Business 2.0's Future Boy has a very interesting column about Google's possible plans for Google Earth. The company is moving toward letting users design and create objects on its virtual Earthscape using simple 3-D modeling software. These can be representations…

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Yokel Launches

We spoke with Scott Randall, CEO of shopping engine Yokel, recently about the site's market positioning and some of the challenges of building an online shopping model (majority of conversions happen offline, difficulty in tracking consumer's, lack of inventory data,…

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Putting Things in Perspective

What is the best way to bridge the so-called digital divide? • Provide a sub-$100 notebook computer for educational use in developing nations?• Introduce an ultra low-cost computer that is a combination phone and personal organizer that can be fitted…

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Yahoo! Panama

The following is an excerpt from an article we prepared for Local Media Journal regarding Yahoo!'s new ad engine. It was published last month for our client advisory service. Given Yahoo!'s announcement today, we thought that a portion of the…

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What’s in a Name?

Om Malik also reports on the quickly consolidating telecom landscape and the corresponding branding game being played. It seems now that AT&T-owned Cingular could soon change its name to, well, AT&T. Many questioned the name change from SBC to AT&T,…

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adCenter: Open for Business

After months of testing, and a very limited rollout to an invite-only list of small businesses, Microsoft's today announced the details of its adCenter SEM platform. The press release is here. AdCenter's selling points include better targeting options than Google's…

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Go Long on Traditional Media

Bob Garfield, editor at large for Advertising Age, tried hard (perhaps too hard) to entertain the audience at the recent Yellow Pages Association annual convention. It was one of those multimedia presentations where he used a combination of PowerPoint, video…

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Bundling: a Boon for Cable Cos.

Just as Comcast's first-quarter revenue growth (announced last week) was attributed to bundled service packages, this CNet article today points out that Time Warner Cable has experienced something similar. Quadruple-play offerings (voice, data, video and wireless) will become standard in…

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